Silverpop - Email Marketing in the UK
It appears you are using an older version of your browser. This site was developed to be progressive and future-compatible. Please take a minute to upgrade your browser for an optimal experience.
Skip to content
  • Subscribe:

Email Marketing in the UK

Bill Nussey, Silverpop
by: Bill Nussey (@bnussey)
05 October 2005

I am in London this week visiting our office here and presenting at our first ever Advanced Strategies conference. We held an all-day conference for a wide variety of email marketers yesterday which covered everything from best practices to case studies to an email 'State of the Union' here in the UK. I walked away with a bunch of great insights which I will be blogging on over the next few weeks.

To kick things off, I wanted to share some of the great statistics presented by JupiterResearch's senior emarketing analyst based here, Julian Smith. Julian presented some of their recent research including:

- 25% of European users have opted in to some form of email program. This is lower than I would have thought but represents a big opportunity for the emerging email marketing community here to meet the growing demand. More interesting is that the opt-in rate varies widely by country with Sweden having the highest at 40% and Italy having the lowest at around 15%

- broadband continues to be adopted in Europe just recently rising above half of all internet households

- mobile phones are a huge force here. As the latest 3G systems are being deployed, JupiterResearch expects their penetration to increase 10X in the next 5 years. The 3G systems provide cutting edge data and multi-media delivery and are ideal platforms for marketers to use in communicating with consumers.

It was great to see Julian again and I heard several great comments from the audience about his presentation. Thanks for coming out Julian.




    Sign up Now!

    Subscribe to IBM Marketing Cloud's Digital Marketer Newsletter!

    Popular Categories

    Top 5 Posts


    To give you the best experience, this website uses cookies.

    Continuing to use this website means that you consent to our using cookies. You can change your cookie settings in your browser at any time.
    Find out more here or by clicking the Cookie Policy link at the bottom of this page.