Comments on: Email is the Foundation, but Not the Holy Grail for B2B Marketers http://www.silverpop.com/blogs/email-marketing/email-is-the-foundation-but-no.html Email.Marketing.Automation. Sat, 11 Feb 2012 08:29:49 +0000 hourly 1 http://wordpress.org/?v=3.1.3 By: Tragamonedas http://www.silverpop.com/blogs/email-marketing/email-is-the-foundation-but-no.html/comment-page-1#comment-10695 Tragamonedas Thu, 22 Sep 2011 04:52:35 +0000 http://www.silverpop.com/blogs/demand-generation/uncategorized/email-is-the-foundation-but-no.html#comment-10695 fabulosa a durgü si edelia ssininfla con mejamos. argarc cismo se inhalda son tario mi minir janos y adino osera inditóres. fabulosa a durgü si edelia ssininfla con mejamos. argarc cismo se inhalda son tario mi minir janos y adino osera inditóres.

]]> By: Adam Needles http://www.silverpop.com/blogs/email-marketing/email-is-the-foundation-but-no.html/comment-page-1#comment-1330 Adam Needles Wed, 16 Sep 2009 22:23:12 +0000 http://www.silverpop.com/blogs/demand-generation/uncategorized/email-is-the-foundation-but-no.html#comment-1330 <p>Will, this is a great post. I like that you've highlighted the leading role -- but not a monopoly -- that e-mail plays. E-mail is definitely a critical tool, but e-mail (alone) can't achieve the type of conversions we need to justify our marketing programs. It's critical that we maintain an integrated dialogue with B2B buyers -- starting 'way upstream' in search and the social sphere and continuing 'way downstream' by syncing and aligning with our sales team. I also think that rationalizing against buyer dialogue helps to clarify where offline tactics, such as events, can play a key role in raising online 'lift.' As you highlight, you've got to have your strategy right. That's the starting place. And with this well in hand, technology can help you scale to mass one-on-one dialogue. But it starts with a clear idea of who you are speaking with ... and having content that is compelling to that prospect.</p> <p>Again, great post.</p> Will, this is a great post. I like that you’ve highlighted the leading role — but not a monopoly — that e-mail plays. E-mail is definitely a critical tool, but e-mail (alone) can’t achieve the type of conversions we need to justify our marketing programs. It’s critical that we maintain an integrated dialogue with B2B buyers — starting ‘way upstream’ in search and the social sphere and continuing ‘way downstream’ by syncing and aligning with our sales team. I also think that rationalizing against buyer dialogue helps to clarify where offline tactics, such as events, can play a key role in raising online ‘lift.’ As you highlight, you’ve got to have your strategy right. That’s the starting place. And with this well in hand, technology can help you scale to mass one-on-one dialogue. But it starts with a clear idea of who you are speaking with … and having content that is compelling to that prospect.

Again, great post.

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