Design and layout of your email messages is more important than ever, because your emails face more challenges than ever: from overcrowded inboxes to rendering issues caused by viewing email on mobile and other small-screen devices to "reader ADD," where you get just a few seconds to show your value proposition before viewers move on to the next message.
Have your emails kept up with these challenges and changing times? If you suspect your messages could use an extreme makeover, but you're not sure what needs to be fixed, let a few email pros weigh in with a friendly but thorough critique.
I'm joining a panel of email marketing gurus, "Am I Hot or Not," at the next Email Evolution Conference, Feb. 2-3 in Miami, which will evaluate email messages from marketers. Even if you're not planning to attend the conference, you're welcome to submit an email message (details at the end of this post).
The panel, which also includes DJ Waldow, Stefan Pollard and Tamara Gielen, will review a selection of messages, from preheader to footer and from subject line to unsubscribe link, before the session meets, then present our critiques at the panel discussion (3:15-4:15pm EST on Feb. 2).
We'll point out strengths and weaknesses and suggest realistic improvements you can implement right away to drive better results.
If you attend the session, sit in on the discussion and add your own comments. If you can't attend, we'll arrange to get our comments to you so that you can start your own makeover.
We need two versions of a recent email message: one with images off (what would show up if someone didn't download the images in the email) and the other with images on). Why two? This lets us see what your readers see if they block images from downloading automatically or view them on mobile devices that don't render HTML well or at all.
Provide your contact information (name, company and email address or Twitter handle) in the comments box below, and I'll get in touch with you. Or, you can direct message me your contact information on Twitter at @LorenMcDonald or @Silverpop.