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Quote of the Day

Bill Nussey, Silverpop
by: Bill Nussey (@bnussey)
13 January 2010

I spent a great day at the Gridley conference in Manhattan. One of the best quotes came from the respected author, David Meerman Scott. I won’t get it precisely right, so I'll have to paraphrase, but he was speaking to the changes in marketing. He said, historically, there were three ways to get attention: Buy it with ads; beg for it with PR; and using a salesforce, badger one person at a time. In the future, attention will have to be earned.

In my personal view, earning attention is another way of describing "engagement marketing."

Well put, David.




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