Comments on: Content: The Dirty Underbelly of B2B Marketing Automation

By: spodnie trekkingowe

spodnie trekkingowe — Mon, 03 Oct 2011 13:14:02 +0000

Thanks for your article on this website. From my experience, many times softening right up a photograph may provide the digital photographer with an amount of an inventive flare. Oftentimes however, this soft blur isn’t what precisely you had at heart and can sometimes spoil a normally good image, especially if you intend on enlarging this.

By: Doug Kessler – Velocity B2B

Doug Kessler – Velocity B2B — Fri, 25 Mar 2011 11:19:54 +0000

Nice one.
We also talk in this post about mapping content to buying triggers that are specific to a given company:
http://www.velocitypartners.co.uk/2011/03/10/b2b-contentmarketing-buying-triggers/

Another way to look at the challenge.

By: Maria Stiltz

Maria Stiltz — Tue, 13 Jul 2010 02:24:36 +0000

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By: Where Do You Start with B2B Marketing Automation? | Demand Generation Blog

Where Do You Start with B2B Marketing Automation? | Demand Generation Blog — Fri, 19 Mar 2010 16:14:31 +0000

[...] marketing automation and building an effective demand generation strategy. It’s certainly one of the greatest stumbling blocks for companies, so come to the process with a few new [...]

By: Online Marketing Connect — Blog — What’s Behind the Rise of Content Marketing?

Mon, 01 Feb 2010 21:39:13 +0000

[...] has increased in importance with the emergence of content marketing, at the same time it has become a major challenge for many B2B marketers — especially when it comes to powering their marketin…. In fact, in the recent “2010 E-mail Marketing Benchmark Report” from [...]

By: What’s Behind the Rise of Content Marketing? « Propelling Brands

What’s Behind the Rise of Content Marketing? « Propelling Brands — Wed, 27 Jan 2010 08:16:34 +0000

By: Adam Needles

Adam Needles — Sun, 13 Dec 2009 22:03:06 +0000

I wanted to add another resource to this blog post.

David Raab -- who joined us in the B2B Marketing University series this Fall -- did a great post on how "Marketing Content Has Got to Work Harder."

Good read with some good tactical thoughts on improving your content development and management strategy.

Here's the link:

http://customerexperiencematrix.blogspot.com/2009/11/b2b-marketing-university-part-2.html

By: Sean O'Sullivan

Sean O'Sullivan — Fri, 11 Dec 2009 23:23:51 +0000

This is exceptional work, truly great thinking. Thanks for posting.