Silverpop - Contemplating the Future of the Inbox
It appears you are using an older version of your browser. This site was developed to be progressive and future-compatible. Please take a minute to upgrade your browser for an optimal experience.
Skip to content
  • Subscribe:

Contemplating the Future of the Inbox

Bill Nussey, Silverpop
by: Bill Nussey (@bnussey)
23 January 2008

I've been inviting my colleague, Scott Voigt, our head of product marketing, to put together some guest blogs over the last few months. I am pleased to include his first blog entry below...

From Scott:

A few months ago, the Internet was abuzz with the meme of Inbox 2.0. A couple of articles in the Wall Street Journal (here and here) and a post in the Bits section of The New York Times, pointed to a future where the inbox would begin to take more proactive role in managing communications, acting as much like a social network as it does a hub for receiving good ol' SMTP messages. Leading the charge on this new frontier are a number of start-ups (Boxbe, ClearContext, and Xobni to name a few) that are, in essence, using technology to help consumers manage their overload of email. More recently, we've seen some of the big inbox providers indicate that changes were indeed on the horizon. To wit, at this year's CES, Yahoo's Chief, Jerry Yang demonstrated a future version of Yahoo! Mail that included a "simplify my inbox" button, which, once clicked, would reorder messages based on "people that are important to me."

My colleagues and I pay careful attention to anything that has to do with changes (perceived or real) that may impact the inbox. As such, a number of us have been testing these new inbox tools, talking to inbox providers and holding late-night bull sessions in an effort to intuit email's future and its impact on email marketers (all the better if we can devise new offerings to better serve them ). At the most recent Email Insider Summit, I shared some of our initial findings in a presentation that contemplated the factors present in a hypothetical "inbox algorithm" that inbox providers might use to categorize, prioritize and sort messages. Bill has been kind enough to lend me some real estate in his blog to expand on this topic. So, over the next few weeks, I'll try to contribute some additional commentary on the future of the inbox. (I just can't bring myself to call it Inbox 2.0.)

Until then...




Sign up Now!

Subscribe to IBM Marketing Cloud's Digital Marketer Newsletter!

Popular Categories

Top 5 Posts


To give you the best experience, this website uses cookies.

Continuing to use this website means that you consent to our using cookies. You can change your cookie settings in your browser at any time.
Find out more here or by clicking the Cookie Policy link at the bottom of this page.