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I’m blogging live here from the ad:tech conference in Singapore. My colleague, Will Schnabel, our vice president of international markets, and I are both speaking at the conference. Kudos to the ad:tech team for putting on a great show. There are 600-plus registrants from countries across Asia. The choice of Singapore is excellent—it’s an incredibly modern, [...] Tags: iPhone, SMS
Category: Conference, Mobile Marketing, The Future of Marketing Leave a comment Share and Enjoy One of my favorite speakers at the recent Silverpop customer conference in London was Michael Nutley, editor-in-chief of New Media Age, the U.K. weekly news magazine. Ignoring the standard PowerPoint and visual aids, Michael got up and did something unusual–he just spoke. He gave a terrific presentation, and I filled pages with notes on his provocative [...] I always like simple but insightful models, so I made a note to share one of the better examples I’ve seen recently. Skip Fidura, who manages OgilvyOne Worldwide’s email marketing department in London, presented at Silverpop’s customer conference in London last week. One of his many good slides included a pyramid with the six levels [...] I’m on the tail end of a great trip to our London office to speak at our annual customer conference in Europe. The event was held at the Churchill Museum and Cabinet War Rooms, the very same place that Winston Churchill ran Britain during World War II. For those of you who have read my book, [...] If you are not familiar with the Email Insider Summit, it’s pretty much as its name describes. A group of 100 or so of the top email folks in the country get together to share ideas, network and have some fun. Attendees include marketers from big companies, executives from vendors and the occasional media person. [...] If you measure the momentum of an industry by how many people you have to squeeze by on a tradeshow floor, then interactive marketing as evidenced by ad:tech, is on fire. The conference in New York this week had as much buzz as anything I’ve seen since 1999. The sessions focused on the typical themes [...] One of my absolute favorite things to do is to spend a day with a bunch of email fanatics. I’m pleased to report that the U.K. has more than its fair share of email fanatics (and visionaries). We put together a great agenda, and the audience seemed to be engaged throughout the day. We had [...] I’ve been on a whirlwind travel tour these last few weeks: The DMA’s B to B conference, MarketingSherpa’s Email Conference, ad:tech in San Francisco, and the eMarketing Association conference also in San Francisco. The first conference I attended, MarketingSherpa’s conference, was the first of it’s kind – a dedicated email marketing-only conference focused primarily on companies who use email for relationship marketing (e.g. permission and anticipation). Bottom line, the conference was great. While there were some first-time conference logistics hiccups, the content, the attendees and, most importantly, the discussions outside the meetings were all top notch. The conference covered the usual hot topics from deliverability to design/layout to list building. But given it’s exclusive focus on email, the depth and breadth of those topics reached a new level. I was also pleased to see that the conference was not a “vendor fest”. There seemed to be many more practitioners than there were vendors. Like Shop.org, this keeps the dialog far more interesting and everyone walks away learning a great deal more (and spends less time selling). I had the privilege of hosting a panel with IBM, Vail Resorts and Air2Web were we discussed next generation communications technologies (RSS, desktop apps and mobile, respectively). A lot of these topics were new to the audience and I thought some of the follow up questions were great. For a more in depth review, I recommend reading the wrap up from Anne Holland, the Publisher of MarketingSherpa: [...] |
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