Comments for Silverpop Blog

Comment on B2B Thought Leadership with Neil Edwards by business, home business, marketing, network marketing

business, home business, marketing, network marketing — Sat, 11 Feb 2012 08:29:49 +0000

First you will need to sign up for a blog (obviously). There are a lot of places you can do this. Few are free and some are paid for. As the old saying goes, “you get what you pay for”. More on that later.

Comment on Email Receipts and Transactional Emails: Marketing Messages Dressed in a Business Suit by Transaction Emails as Marketing Channel? Yes, But Tread Carefully

Transaction Emails as Marketing Channel? Yes, But Tread Carefully — Sat, 11 Feb 2012 07:35:09 +0000

[...] around a transactional email are solid-â€“and a emails themselves appreciative to a eye, writes Loren McDonald during [...]

Comment on Feeding the Content Beast by Bryan Brown

Bryan Brown — Sat, 11 Feb 2012 05:31:21 +0000

Jim, Jeff, Great points. I agree it really requires a shift in thinking and an implementation of New Rules. I like this Sirius Decisions quote “If content is king why do we treat it like a peasant!”

Comment on Email Receipts and Transactional Emails: Marketing Messages Dressed in a Business Suit by Transaction Emails as Marketing Channel? Yes, But Tread Carefully | Email Marketing to Schools

Sat, 11 Feb 2012 05:28:05 +0000

[...] around the transactional email are solid-â€“and the emails themselves pleasing to the eye, writes Loren McDonald at [...]

Comment on Marketing Automation and the Evolution of the Marketing Department by Bryan Brown

Bryan Brown — Sat, 11 Feb 2012 05:26:40 +0000

Nice points Arthur. Listening is going to be an ever increasing skill required by marketers if the wish to become part of the social conversation!

Comment on Marketing Automation and the Evolution of the Marketing Department by Bryan Brown

Bryan Brown — Sat, 11 Feb 2012 05:11:59 +0000

So true! So often marketers send the “Wrong Message” to the “Right People”. We work so hard to get people to sign up and engage with us and then we send them irrelevant content.

Comment on Marketing Automation and the Evolution of the Marketing Department by Bryan Brown

Bryan Brown — Sat, 11 Feb 2012 05:04:46 +0000

Dave, Great points. Serious buyers want to learn and make informed buying decisions. The automated series of content courses is a fantastic way for a brand to gain mind share and build credibility that should lead as you’ve seen to increased revenue in the funnel. Nice idea!

Comment on Loren McDonald and the Stefan Pollard Award by Santos Mumbower

Santos Mumbower — Sat, 11 Feb 2012 04:34:11 +0000

I assume if one is exclusively analytical then the imagination will never come up with anything innovative, it will just analyze whats previously there. On the other hand, if a person is just innovative and no analysis all their projects will be completely ineffective.

Comment on Marketing Automation and the Evolution of the Marketing Department by When Inbound Marketing Goes Wrong « The Effective Marketer

When Inbound Marketing Goes Wrong « The Effective Marketer — Thu, 09 Feb 2012 21:17:15 +0000

[...] content marketing and inbound marketing as the go-to strategies for the new marketers. Marketing is evolving, there is no denying [...]

Comment on Guest Q&A: Dela Quist Talks Email Frequency, Branding by Jen McGahan

Jen McGahan — Thu, 09 Feb 2012 20:30:52 +0000

Yes! Loren, your conversation with Dela mirrors one I just had recently with a client. I do small biz email marketing and it is painful for me to see certain customers put such Herculean efforts put into that one holy monthly newsletter. I tell them that two or three not-so-perfect touches are better than one flawless, huge and gorgeous “Send.”

Thank you for adding that last bit about doing the math/”nudging” effect. Your experience over the years is convincing proof. I will pass that along!

Comment on B2B Thought Leadership with David Raab by Julio Wollyung

Julio Wollyung — Thu, 09 Feb 2012 19:25:02 +0000

just needed to post just how very much i appreciated reading through this!

Comment on Marketing Automation and the Evolution of the Marketing Department by Arthur Huynh (@ArthurAnswers)

Arthur Huynh (@ArthurAnswers) — Wed, 08 Feb 2012 21:40:57 +0000

Liked how you broke down the changes in the roles so concisely. I definitely agree with Rachel when she says that knowing the right content to deliver is important. Roles 2 and 3 need to collaborate on this point. To listen on the current conversations in different communities and tribes that are relevant, then enrich your content and add value to the existing conversations.

Comment on Marketing Automation and the Evolution of the Marketing Department by Rachel Jensen

Rachel Jensen — Wed, 08 Feb 2012 16:15:00 +0000

Bryan,
Great break-down of the old vs. new standard of the roles of marketing professionals!

I definitely agree with Dave, I think a series of automated digital courses is a great way to develop customers in the long-run. I’d just add an addendum to that and say that proper segmentation of an audience (from the beginning) is the key to knowing the perfect content to deliver.

Looking forward to more posts!

Comment on Measuring Social Media in B2B, Part 1 by Silverpop Agent ROI Roadshow – ATL | NeoMarketing

Silverpop Agent ROI Roadshow – ATL | NeoMarketing — Mon, 06 Feb 2012 19:35:35 +0000

[...] What was missing was more examples social “ROI” B2B side of the house… As I’m writing this post, I receive a tweet that Eric Holmen (@eholmen) SVP of Marketing, in his first Silverpop blog post writes about measuring social media in B2B. [...]

Comment on A Collaborative Approach: How Marketing and Sales Can Work Together More Effectively by Gehrig Alcorn

Gehrig Alcorn — Sun, 05 Feb 2012 00:39:27 +0000

A friend works for a major S/W sales corp. She wishes to optimize sales results the barriers to which are:
1. Marketing provides endless ice cold leads along with codes to facilitate their “credit”. Sales takes these codes and applies them to the self generated hot leads and resulting sales… all done in a self-preservation mode. You get the drill marketing successes are often phony.
2. Filling out required reports, often redundant reports, takes up valuable sales time in what is often a 60 hour week.
3. Sales has to build their own databases which, obviously, should be done by marketing support folks to create sales efficiency.
4. SW support issues are VERY tough to resolve with lots of delay = angry customers
What process, coming from the bottom up, can be started, sold and implemented to bring sales, marketing and support into synch?
5. Which SW is onboard with customers and which products are outdated is NOT provided w/in sales or marketing…creating embarrassing interface with key customers.

Comment on Marketing Automation and the Evolution of the Marketing Department by Dave Huffman

Dave Huffman — Wed, 01 Feb 2012 20:52:03 +0000

You know Bryan, I think one of the most powerful lead generation, and ultimately, revenue building content offer techniques I’ve used is the ol’ automated “digital course.”

Pretty fun too. Starting with nothing more than an email address and literally watching folks move down the funnel closer to buying over the course of a couple weeks.

Anywho, nice breakout of roles and such :)

@davemhuffan
davemhuffman.com

Comment on Send Time Optimization Finds the Email Delivery Time "Magic Moment" by Loren McDonald

Loren McDonald — Mon, 30 Jan 2012 17:57:25 +0000

Adam,

Thanks for your comments. First, our clients that use Send Time Optimization see a wide range of results. For some the lift in various metrics is very significant, some get a small lift – but still an increase – and some have seen no lift.

While we have yet to see a pattern of what verticals or message types that STO works best for, it clearly works really well for some companies and less so for others. There are also obviously numerous variables that might go into this – from demographics, to message cadence, content, brand recognition, offers, etc.

As for hypothesis – it is really quite simple. If you can increase the chance of having your message be near the top of someone’s inbox when they are more likely to be interacting with their emails, you may increase their likelihood to engage.

Comment on Send Time Optimization Finds the Email Delivery Time "Magic Moment" by Adam

Adam — Mon, 30 Jan 2012 14:39:29 +0000

I’d like to see more focus on how they landed on these findings and what the actual hypothesis that was proven. Depending upon the industry vertical and the type of recipient being evaluated, we’ve found some very interesting contradictions.

Comment on 8 Predictions for Location-Based Marketing in 2012 by Adam Steinberg

Adam Steinberg — Sun, 22 Jan 2012 14:51:22 +0000

Hi Liz – Foursquare has a guide on how to create specials on their site – https://foursquare.com/business/merchants. Feel free to contact us if we can do anything else to help – thanks!

Comment on Your Blueprint for Building a Birthday Email Program by Internet Roundup: Top 25; Everything You Need To Know About Facebook Open Graph Actions, Twitter Buys Summify, E-Commerce Design Mistakes to Avoid, Time Management, and Why Your Email Marketing Solution Choice Matters

Fri, 20 Jan 2012 20:12:05 +0000

[...] Your Blueprint for Building a Birthday Email Program [...]