The 2012 college football season got off to a big start this past weekend, with millions of fans turning out to watch their favorite teams battle rivals old and new. In between the traditional clapping, singing and cheering, many spectators were using their smartphones to take pictures, monitor scores, Tweet their observations and more. Given the proliferation of smartphones, Silverpop decided to monitor opening weekend Foursquare check-ins to see which teams’ fans were most active in sharing their location. Here’s an illustrated look at the results, which were nearly as surprising as the games themselves.

More infographics:

• "Comparing Barack Obama and Mitt Romney's Email Programs"
• "Michael, Magic and the Marketing Dream Team"
• "2011 Black Friday Check-ins"

More on check-ins and location marketing:

• "The Ultimate Guide to Location-Based Marketing with Foursquare and Facebook"
• "Calculating the Value of a Check-in"
• "Predictions for Location-Based Marketing in 2015"