Today is a big day for my company, Silverpop. After months of intensive planning and effort, we announced our newest product this morning. The product, RSSDirect, builds on the strengths of traditional RSS but enables marketers to uniquely target and personalize content to each individual subscriber. RSS provides a phish-proof, 100-percent deliverable channel, and RSSDirect adds the individual targeting, personalization and measurement usually reserved for the world of email marketing. I'll be talking a lot more about RSS and our product, RSSDirect, in the weeks and months to come. If you'd like to read more about it, keep your eyes peeled for our formal press release later this week.
Anyway, the big news for me today was announcing RSSDirect in style -- live on CNBC's Wake Up Call this morning. We worked with CNBC to line up both myself and our lead investor, Andreas Stavropoulos from Draper Fisher Jurvetson. Andreas' firm has had the two biggest venture capital hits so far this year, Skype and Baidu, so he was able to add some great color to the dialogue. Prior to my segment, Wake Up Call's host, Michelle Caruso-Cabrera pitched RSSDirect as a new communications medium that will address many of the issues facing email today. And while I don't think email will ever go away (did I mention that I love email?), I do think tools like RSS and RSSDirect have the promise to give consumers more control and improve the quality of dialogue between companies and their customers.
Mondays always get a bad rap, but this Monday was a true exception. The whole experience was an absolute blast. From make-up (yes, I was wearing make-up <grin>) to preparations to being on-camera live, it was something I will not soon forget. My appreciation and thanks goes out to Michelle and the other folks at CNBC for inviting me to be on their show. It was a rare privilege for any private company to get on CNBC and even rarer opportunity to be able to talk about a new product. This was definitely a great way to start what promises to be a great week. Stay tuned.