The Future Of Marketing | Email Marketing Strategy

Marketing: A Smart Way to Tell Any Story Better

By Bill Nussey, on February 16th, 2010

I just got back from my favorite week of the year–the annual TED conference held in Long Beach, Calif. TED—short for Technology, Entertainment, Design—is a gathering of movers and shakers dedicated to “ideas worth spreading” such as those above. The conference is educational, inspiring and a ton of fun.

After attending TED for the last nine [...]

Life without the Third-Party Cookie

By Bill Nussey, on January 15th, 2010

Earlier this week, I attended the Gridley conference—an annual event put on by investment bank Gridley & Company for the investment community. The audience consisted of company execs and venture capitalists focused on information services industries such as Internet, marketing, financial technology, and data and outsourcing services. Not surprisingly, there was a lot of excitement [...]

Quote of the Day

By Bill Nussey, on January 13th, 2010

I spent a great day at the Gridley conference in Manhattan. One of the best quotes came from the respected author, David Meerman Scott. I won’t get it precisely right, so I’ll have to paraphrase, but he was speaking to the changes in marketing. He said, historically, there were three ways to get attention: Buy [...]

A 60 Percent Click-Through Rate

By Bill Nussey, on December 18th, 2009

Everyone in marketing vehemently agrees that data-driven targeting has the potential to change the world of marketing in the future. Well, a company called Next Jump appears to be doing it today. The firm, which serves as a technology engine to a sizeable network of retailers, analyzes data to draw inferences about what a person [...]

That Whole Maine Thing

By Bill Nussey, on September 1st, 2009

If you’ve heard rumblings emanating from Maine and been caught by surprise, you’re not alone. Nobody noticed when a new privacy law intended to protect teens from predatory marketers sailed through that state’s legislature amidst a flurry of bills earlier this year. But now various groups and trade associations say the privacy law goes too [...]

Google Unsubscribe

By Bill Nussey, on July 23rd, 2009

For years, email inbox providers have given their users a single way to respond to unwanted messages—the unsubscribe button. While this approach is simple for the user, it obscures the critical information about whether a user is simply no longer interested in a mailing or whether it’s an unwanted spam. The current approach means that [...]

The New Marketing Frontier, Augmented Reality

By Bill Nussey, on July 20th, 2009

The first time I had heard about augmented reality, I thought it was some kind of new 3D technology. As you can see from the video below, this is nothing like the old 3D world of avatars and blocky [...]

Google Gets Into the Operating System Business

By Bill Nussey, on July 8th, 2009

I rarely dabble into pure technology on this blog, but this news is so big I feel compelled to shine some light on this announcement.

Google recently announced that it will be shipping an operating system based around its Chrome browser.

This has historic implications. For most of personal computing history, Microsoft has dominated its competitors by [...]

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