Spam | Email Marketing Strategy

The Next Step in Email Deliverability

By Bill Nussey, on December 15th, 2009

In the never-ending fight to block spam, ISPs first created content filters. Then came the “spam” button. And now, the gatekeepers of deliverability are looking at a new way to factor whether your email makes it to the inbox: [...]

The Tech Behind Domain-based Authentication

By Bill Nussey, on August 17th, 2009

A colleague read my recent post and asked me how marketers could prevent spammers from spoofing their domains. In other words, it’s pretty hard to fake an IP address, but isn’t it easy to fake a “from” field and domain? (For example, Outlook Express easily allows me to put “bnussey@whitehouse.gov” in the from field.)

The solution [...]

How Will the Shift to Domain-based Reputation Affect Your Email Deliverability?

By Bill Nussey, on August 14th, 2009

I recently had a chance to pick the brain of my esteemed industry colleague, Deirdre Baird. Deirdre is the CEO of Pivotal Veracity, Silverpop’s email deliverability partner, and one of the most knowledgeable people in the industry when it comes to getting your email successfully delivered to the inbox.

Specifically, I wanted to get her thoughts [...]

Google Unsubscribe

By Bill Nussey, on July 23rd, 2009

For years, email inbox providers have given their users a single way to respond to unwanted messages—the unsubscribe button. While this approach is simple for the user, it obscures the critical information about whether a user is simply no longer interested in a mailing or whether it’s an unwanted spam. The current approach means that [...]

The Best Protection Against Spam

By Bill Nussey, on April 13th, 2009

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Poof, 2/3 of the World’s Spam is Gone …

By Bill Nussey, on November 17th, 2008

I find this surprising but also encouraging and exciting.

Score one for the good guys. Last week a major Web hosting service that Internet security experts say hosted organizations responsible for most of the world’s spam was taken offline–and the volume of spam sent worldwide immediately plummeted by as much as 75 percent.

In addition to [...]

The New Spam

By Bill Nussey, on October 10th, 2008

At a recent conference, one of the VPs at Epsilon (another email service provider) said something that really stuck with me.

“Irrelevance is the new spam.”

Kinda’ catchy …

SpamZa: A Compelling Case for Double Opt-In

By Bill Nussey, on September 4th, 2008

If you’re on the fence about double opt-in, here’s a reason to consider it.

A “spam your enemies” Web site recently sprung up that caused a stir in the email marketing community. The site, SpamZa.com, invited visitors to enter any email address into its Web form and then instantly subscribed the submitted address to hundreds of [...]

Email Marketing Strategy