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According this post on the blog site, TechCrunch, Facebook will be releasing a full-blown Web mail client for its 400,000,000 users (yes, 400 million). Apparently, the internal rally cry at Facebook is to take on Gmail. For years, the pundits said the proprietary email systems of the early social networks were walled gardens. The benefit was that they restricted [...] Our head of products shared this little posting from Facebook’s developer site. In short, it seems that a growing number of Facebook users prefer to be contacted by good ‘ole email rather than Facebook’s proprietary email —Facebook’s application developers have been pressing to get easier access to their email addresses. Apparently, even the walled gardens of [...] Thanks to my colleague passing along this recent eMarketer article, which points out the interesting differences in the way B2B and B2C marketers approach social marketing. According to the article, which cites a new Business.com social media benchmark study, both sets of marketers are rapidly adopting social media, but they are going about it differently. For [...] [...] I figured I’d open with a provocative title. No, I’m not really serious that Twitter might start losing its amazing popularity. But, a recent article in TechCrunch brought to light a defining moment in the world of Twitter. Apparently, Miley Cyrus, the teen idol also known for her TV show, Hannah Montana, just released a video [...] I bet you never thought you’d hear Twitter being compared unfavorably to voice mail … Think again. SayNow, a free phone service that connects celebrities and their fans through voice mail, offers its customers something they say they don’t get from Twitter—an experience that feels intimate and authentic. You can read more in this New York Times [...] Tags: relationships, Twitter
Category: Engagement Marketing, Social Marketing Leave a comment Share and Enjoy According to a BtoB survey, the use of social media as a marketing tactic soared in the last two years. Moreover, marketers have shifted from using social media channels primarily for brand building to a tool for demand [...] Tags: relationships, survey
Category: Engagement Marketing, Social Marketing One comment Share and Enjoy For a while now, I’ve been a vocal proponent of marketers participating in social marketing, and clearly many others see the potential as well. In his July 30 ClickZ column, Bill McCloskey shares some great data that illustrate the enthusiasm with which marketers have embraced social networking. Since 2007, Bill’s firm, Email Data Source, has been [...] Tags: Facebook, Twitter
Category: Engagement Marketing, Social Marketing Leave a comment Share and Enjoy Twitter is leaping us into the future today. No, it’s not a new form of marketing (sorry, readers). It’s not a new feature. It’s not even a revolution in social communities. It’s even more important… Yes, it’s Robot Pick-Up [...] This recent blog post from Forrester shares some very interesting research conducted by the analyst firm on the widespread usage of social networking among business people. I’ve been a strong believer that social networking matters as much in business as it does in personal relationships, but seeing the numbers laid out so starkly really drove [...] |
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