|
|||||
 Imagine for a minute that you’re a buyer who falls into the rapidly growing “social searcher” category—in other words, you like to learn and research your purchase decisions socially. So, you’re on a social site looking for information, and someone talks about an ebook related to your search. You click on the link, but instead [...] Tags: b2b best practices, B2B Marketing, social marketing, social media, social sign-in
Category: B2B Marketing, Nurturing, Social One comment Share and Enjoy  Successful marketing is about listening. And one of the best ways to show your contacts that you’re listening, remind them that you care about their preferences and build customer loyalty is by offering them choices for how you communicate with them. Yet despite the fact that not everyone who clicks the unsubscribe link in an email [...] Category: Deliverability, Email Marketing, Nurturing, Privacy and Permission One comment Share and Enjoy  I have just read with excitement about Salesforce.com’s move to acquire Radian6, the leader in social media monitoring and engagement. As marketers have become increasingly aware, understanding social interactions and conversations is an important part of creating and delivering relevant communications to further engage both prospects and customers. By combining the public-facing social Web (i.e. [...] Tags: CRM, Lead Nurturing, Lead Scoring, Salesforce.com, social media
Category: Nurturing, Scoring, Social One comment Share and Enjoy Kristin McKenna talks about the more-important-than-ever role B2B telemarketing plays in nurturing prospects and in supporting your demand generation [...] Tags: B2B buyer, b2b lead management, B2B Marketing, B2B sales, Carlos, Craig Rosenberg, Demand Generation, Email Marketing, email nurturing, inside sales, Lead Nurturing, Lisa Barone, telemarketing, telesales
Category: Nurturing 30 comments Share and Enjoy Adam Needles talks about the strategic role of nurturing in our B2B demand generation activities and highlights four insights that are fundamental keys to finding success with nurturing in the current B2B marketing [...] Tags: Ardath Albee, B2B buying behavior, b2b lead management, B2B Marketing, B2B Marketing University, buyer-centric marketing, Carlos Hidalgo, Craig Rosenberg, CRM, Demand Generation, email nurturing, Jep Castelein, Lead Management, Lead Nurturing, Lead Scoring, Sales and Marketing Alignment, Sean Donahue
Category: Nurturing 11 comments Share and Enjoy Carlos Hidalgo of The Annuitas Group talks about how lead nurturing can be leveraged not only in the marketing phase, but also beyond it in the sales and customer-retention phases of the overall buyer/customer [...] Tags: b2b best practices, B2B buyer, B2B buying behavior, B2B buying process, b2b lead management, B2B Marketing, Demand Generation, Lead Management, Lead Nurturing, Marketing Automation, marketing qualified leads, sales strategy
Category: Nurturing 8 comments Share and Enjoy Kristin McKenna talks about the keys to getting your B2B email nurturing emails read — every [...] Tags: Angela Hribar, b2b best practices, B2B buyer, B2B buying behavior, B2B buying process, b2b lead management, B2B Marketing, B2B marketing communication, B2B marketing content, Best Practices, buyer-centric marketing, buying cycle, Carlos Hidalgo, Demand Generation, Email Marketing, email nurturing, Lead Management, Lead Nurturing, Rebecca Kelley
Category: Email Marketing, Nurturing 7 comments Share and Enjoy To achieve the highest ROS (“return on slides”) from your Webinars, you must generate a high number of registrants, get as many of them to attend as you can, deliver a valuable and informative experience during the presentation and leverage the Webinars as part of your lead-nurturing program. Email delivers on its cross-channel potential as the [...] Tags: Lead nurturing; Webinars; Return on Slides; Webinar ROI; Email Marketing
Category: Email Marketing, Multichannel Marketing, Nurturing One comment Share and Enjoy This week I presented at Internet World on behalf of the IDM on the benefits of using Lead Scoring and Lead Nurturing as strategies that can help B2B marketers to efficiently qualify and manage leads from first click to lifetime customer. One of the biggest advantages of an effective lead nurturing campaign is the ability to [...] The election season is here. Early voting is taking place in most states and the main interest of voters is the economy. Unsurprisingly, the economy is a top concern for BtoB marketers as well. Many marketers are wondering if, when or how much the economy will effect their business and specifically, their marketing efforts. There is [...] Category: B2B Marketing, Lead Management, Marketing Automation, Nurturing, Scoring Comments are closed Share and Enjoy |
|||||
|
Copyright © 2012 Silverpop - All Rights Reserved. |
|||||
