Silverpop Blog

Solving Common B2B Problems, Part 2: Delivering More Leads to the Partner Community

By Bryan Brown (@getvision), on February 7th, 2012

At the recent MarketingSherpa B2B Summit, I was honored to be named Lead Gen Apprentice for my innovative solutions to three common business problems. This is the second part of a three-part series in which I elaborate on each problem and my proposed solution. While the dollar amounts and company details may not exactly match [...]

5 Questions: Dan Caro of Whereoware

By Karen Marchione (@kmarchione), on January 27th, 2012

This month I’m excited to interview Dan Caro from Whereoware for our “5 Questions” blog. Dan recently presented at our Washington, D.C.-area user group on the topic of marketing automation and the powerful effect automated, targeted emails can have on your program if done correctly. Welcome Dan!

1) Can you tell a little about yourself [...]

The New Normal

By Ellen Valentine (@EllenValentine), on January 12th, 2012

Marketing used to be more straightforward. Potential buyers picked up the phone and called us as soon as they had any inkling they might be interested in our solution. They were open to us calling them and coming on site to begin establishing a selling relationship. In marketing, we focused on great advertising and brand [...]

Feeding the Content Beast

By Bryan Brown (@getvision), on November 9th, 2011

Buyers today are hungry for content, and unlike in years past when they depended on salespeople and corporate materials for their information, they now have a breadth of resources to sink their teeth into—everything from search engines and blogs to social networks and online communities.

Marketers have always known that appealing content is important. But, today’s [...]

Guest Blog: Joe Pulizzi on Content Marketing, Social Media and Listening Better

By Bryan Brown (@getvision), on September 21st, 2011

This month, I’m pleased to have Joe Pulizzi, founder of the Content Marketing Institute, contribute a blog post addressing our questions about B2B trends and tactics. Joe has some great insights about the importance of being more social, as well as tips on content marketing, understanding buyer personas and why we should listen to our [...]

Introducing Silverpop Snooze

By Loren McDonald (@LorenMcDonald), on April 25th, 2011

Successful marketing is about listening. And one of the best ways to show your contacts that you’re listening, remind them that you care about their preferences and build customer loyalty is by offering them choices for how you communicate with them.

Yet despite the fact that not everyone who clicks the unsubscribe link in an email [...]

It’s Aliiiiive! B2B Telemarketing Lives

By Kristen McKenna (@Silverpop), on July 20th, 2010

Kristin McKenna talks about the more-important-than-ever role B2B telemarketing plays in nurturing prospects and in supporting your demand generation [...]