Silverpop Blog

Last week I took a four-day trip to the East Coast to visit Vtrenz customers in New England and New York, and to learn of further opportunities to improve the services of our organization. Of course, I fully expected to run into travel issues due to a planned Super Bowl parade in Boston, but, unfortunately [...]

Taking a big step closer toward becoming a major player in the on-demand application space, Microsoft has begun testing its hosted CRM product, Dynamics CRM Live, through its second early-access release. (You can read more about it in this posting from the Microsoft CRM Dynamics team.)

As the adoption of on-demand CRM offerings continues to accelerate, [...]

I am excited to announce that one of the most respected email marketing executives, Loren McDonald, has joined the Silverpop leadership team, serving as vice president of industry relations.

Loren is well known throughout the industry for his keen understanding of email marketing and insights into methods to maximize the benefits and returns the channel [...]

A reader recently commented that it would be handy to be alerted, rather than having to check, whenever a new post appears on my blog. As many of you know, I’m a big fan of RSS. For the uninitiated, RSS, or Really Simple Syndication, is a technology that enables you to subscribe to a Web [...]

One of my favorite conferences for general marketing is put together by the eMarketing Association. I’ve been attending and speaking at this gathering for many years. It’s a small, intimate event that does a great job of covering a wide range of current topics from the world of online marketing. I can readily recommend this [...]

With over 7,300 participants, 185 partners and three days of sessions and keynotes, the Dreamforce event is becoming one of the dominant shows in CRM and in all of on-demand. For Vtrenz, which has over a third of our customers using Salesforce.com for CRM, our partnership [...]

Very few business processes today can give companies, large to small, a better or faster ROI then a well managed, executed and measured marketing program.  This has not always been the case but, in the last seven years, Internet and software technology advances have caused such a fundamental change in [...]

Communicating with prospects and customers was much easier in the past because the number of companies and media channels trying to get their attention was much smaller.  These days people are bombarded with more than 3,000 daily impressions from companies trying to get their attention or get them to take [...]

I managed to sneak in a great two-week vacation this summer, but my blog posting frequency dropped off a bit. Not to fear, I’m back now and my blogging will once again be streaming forth across cyberspace <grin>.

TechCrunch, a group-edited blog about new Internet products and technologies, referenced a blog posting by the author of [...]

Silverpop has a cool company tradition where the entire company attends a newly released techie movie during work hours. We saw “The Bourne Ultimatum” and it was fantastic! As a newly acquired company the Vtrenz staff got to participate in this tradition for the first time and loved it. Not only was it great for [...]