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 Silverpop is dedicated to our customers’ success, and a strong foundation of best-in-class partnerships is key to ensuring they exceed their goals. We believe in empowering marketers to do what they do best. So, we provide them with comprehensive tools and techniques necessary to reach each and every customer and prospect with the right message [...]  Beginning in 2011, we are starting a regular interview series that allows our readers to get to know some of our most successful Silverpop clients. It is called “5 questions” and it is a great way to get a quick overview of aspects of our clients’ email programs as well as some sage advice from [...] Tags: Email, Email Marketing, loyalty program, Mobile, multichannel marketing, Smartphone, SMS
Category: Email Marketing, Misc, Multichannel Marketing, Trends Leave a comment Share and Enjoy The forensic investigation into the cyber attack on our company and customers has yielded some valuable insights. First, we have confirmed that our quick reaction to reset customer passwords was successful in halting the attack. Second, the specialized monitoring systems run by our outside experts continue to confirm that our existing and enhanced security measures [...] I just completed an exciting, fun-filled, and yes, tiring, week at Dreamforce 2010, and I am amazed how Salesforce can continue to make huge strides around everything cloud computing. What was once a purely SFA-centric technology show has morphed into one of the hottest overall tech events in the industry—no small feat! There has already [...] The security and confidentiality of our customers and their information is critically important to us. When we recently detected suspicious activity in a small percentage of our customer accounts, we took aggressive measures to stop that activity and prevent future attempts. Among other things, we unilaterally changed all passwords to protect customer accounts and engaged the FBI’s [...] I’ve been attending the TED conferences for almost a decade. It’s one of my favorite things to do. The TED speakers do a great job of opening your mind and shifting your thinking. A colleague recently sent along a TED video that provides a quick seven-minute perspective on the parallels between marketing and physics. It’s [...] A recent report from Forrester shows B2B marketing spend doubling in four years. This is a great sign for this new and exciting area of marketing. The report, “B2B Interactive Spend Will Double by 2014,” by analyst Michael Green predicts that B2B interactive marketing spend will climb from $2.3 billion in 2009 to nearly $4.8 billion [...] I just caught wind of this company. Its value proposition is to be a single portal into all your email accounts as well as accounts like Twitter, Facebook, etc. With so many solutions out there that effectively fragment the communication experience for consumers and business people, it’s great to see a company that’s working to bring [...] I just got back from my favorite week of the year–the annual TED conference held in Long Beach, Calif. TED—short for Technology, Entertainment, Design—is a gathering of movers and shakers dedicated to “ideas worth spreading” such as those above. The conference is educational, inspiring and a ton of fun. After attending TED for the last nine [...] I admit to waiting breathlessly for the announcement of this game-changing device. I will also admit to checking my favorite news sites every 2-3 minutes throughout Steve Jobs’ announcement as each nugget of inspired product vision was doled out to the audience. I’ll even admit that I plan on buying an iPad as soon as [...] |
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