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 When it comes to Halloween, the treats always beat the tricks. The same applies to email. Email is a very effective way to share personalized messages with those who have opted in to engage with a company or organization. But just like with any other medium, there are people out there who don’t play by [...] Tags: data security, multifactor authentication, phishing emails
Category: Misc Leave a comment Share and Enjoy  I had been expecting the news. I wasn’t sure if it would be this year or next or maybe even a few more years after that. But when Steve Jobs stepped down as CEO, I knew his time was drawing to a close. I expected that when he passed on, the world would mourn. I [...]  Are you where your customers and prospects are? From social media sites to mobile apps, smart phones to local check-ins, the emergence of new communication and marketing channels has opened up a world of opportunities for marketers—while making it increasingly important that companies engage with people when, where and how they want. Here’s an illustrated [...] Tags: Email Marketing, infographic, local marketing, mobile marketing, mocial, multichannel marketing, social marketing, social media
Category: Email Marketing, Misc, Multichannel Marketing, Social Leave a comment Share and Enjoy Over the last two weeks a number of email service providers and their customers have announced that their systems were compromised and data was stolen. The security of customer data has quickly risen to become the most important issue facing our industry. Back in 2010, Silverpop and a small number of our clients faced similar challenges [...] Tags: Email Marketing, privacy
Category: Misc, Privacy and Permission Comments are closed Share and Enjoy In light of several news articles recently making headlines, we wanted to clarify a situation that we first told you about back in the fall of 2010 when it took place. At that time, Silverpop and a small percentage of our customers were among the victims of an industrywide cyber attack. We very quickly stopped [...]  Silverpop is dedicated to our customers’ success, and a strong foundation of best-in-class partnerships is key to ensuring they exceed their goals. We believe in empowering marketers to do what they do best. So, we provide them with comprehensive tools and techniques necessary to reach each and every customer and prospect with the right message [...] The forensic investigation into the cyber attack on our company and customers has yielded some valuable insights. First, we have confirmed that our quick reaction to reset customer passwords was successful in halting the attack. Second, the specialized monitoring systems run by our outside experts continue to confirm that our existing and enhanced security measures [...] The security and confidentiality of our customers and their information is critically important to us. When we recently detected suspicious activity in a small percentage of our customer accounts, we took aggressive measures to stop that activity and prevent future attempts. Among other things, we unilaterally changed all passwords to protect customer accounts and engaged the FBI’s [...] I’ve been attending the TED conferences for almost a decade. It’s one of my favorite things to do. The TED speakers do a great job of opening your mind and shifting your thinking. A colleague recently sent along a TED video that provides a quick seven-minute perspective on the parallels between marketing and physics. It’s [...] [...] |
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