Silverpop Blog

Tricks Instead of Treats: Phishing Emails and Other Malicious Messages

By Esther Lee (@Silverpop), on October 31st, 2011

When it comes to Halloween, the treats always beat the tricks. The same applies to email. Email is a very effective way to share personalized messages with those who have opted in to engage with a company or organization. But just like with any other medium, there are people out there who don’t play by [...]

The Beginning of an Era

By Bill Nussey (@bnussey), on October 7th, 2011

I had been expecting the news. I wasn’t sure if it would be this year or next or maybe even a few more years after that. But when Steve Jobs stepped down as CEO, I knew his time was drawing to a close. I expected that when he passed on, the world would mourn. I [...]

Infographic: Integrating Marketing Programs Across Social, Mobile and Email Channels

By Loren McDonald (@LorenMcDonald), on September 16th, 2011

Are you where your customers and prospects are? From social media sites to mobile apps, smart phones to local check-ins, the emergence of new communication and marketing channels has opened up a world of opportunities for marketers—while making it increasingly important that companies engage with people when, where and how they want. Here’s an illustrated [...]

Top 500 Survey Shows Retailers Have Room to Improve

By Loren McDonald (@LorenMcDonald), on June 22nd, 2011

How do Internet Retailer’s Top 500 ecommerce companies perform on some fundamental email marketing concepts? Silverpop’s newest research report, “2011 Top Retailers Study: Benchmarks, Trends and Tactics for Better Marketing” shows a mix of encouraging signs and clear indications that many marketers still need to step up their efforts.

Below you’ll find five of the key [...]

5 Questions: Matthew Morse of Cuddledown

By Karen Marchione (@kmarchione), on May 22nd, 2011

Today, I’m pleased to have Cuddledown as the subject of our “5 Questions” series designed to share experiences and advice from our most successful Silverpop customers. For those not yet familiar with Cuddledown, it’s a family-owned company based in Maine committed to making and selling the finest in home furnishings. The quality of its products, [...]

The Security of Customer Data has Become the Defining Issue for our Industry

By Bill Nussey (@bnussey), on April 3rd, 2011

Over the last two weeks a number of email service providers and their customers have announced that their systems were compromised and data was stolen. The security of customer data has quickly risen to become the most important issue facing our industry.

Back in 2010, Silverpop and a small number of our clients faced similar challenges [...]

Information Security at Silverpop

By Bill Nussey (@bnussey), on March 22nd, 2011

In light of several news articles recently making headlines, we wanted to clarify a situation that we first told you about back in the fall of 2010 when it took place. At that time, Silverpop and a small percentage of our customers were among the victims of an industrywide cyber attack. We very quickly stopped [...]

Five Questions: Louise James of VIE at home

By Karen Marchione (@kmarchione), on March 7th, 2011

For this month’s Silverpop client interview, we are speaking with Louise James, E-commerce Marketing Manager, at VIE at home. VIE at home is an award-winning skin care, makeup, and bath and body products online retailer based in the UK. The company’s philosophy remains the same as it was when it originally launched in 1997 (under its [...]