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 I just caught wind of this company. Its value proposition is to be a single portal into all your email accounts as well as accounts like Twitter, Facebook, etc. With so many solutions out there that effectively fragment the communication experience for consumers and business people, it’s great to see a company that’s working to bring [...] Tags: integrated inbox, social networks
Category: Misc, The Future of Marketing Leave a comment Share and Enjoy I just got back from my favorite week of the year–the annual TED conference held in Long Beach, Calif. TED—short for Technology, Entertainment, Design—is a gathering of movers and shakers dedicated to “ideas worth spreading” such as those above. The conference is educational, inspiring and a ton of fun. After attending TED for the last nine [...] I admit to waiting breathlessly for the announcement of this game-changing device. I will also admit to checking my favorite news sites every 2-3 minutes throughout Steve Jobs’ announcement as each nugget of inspired product vision was doled out to the audience. I’ll even admit that I plan on buying an iPad as soon as [...] Silverpop just released its analysis of early holiday email marketing campaigns, and the results make for some quick and meaty reading. Our research team looked at the email marketing programs of 70 retail and consumer product companies, comparing last year’s campaigns with those sent last month. Among the findings: Marketers sent 25 percent more emails in [...] Tags: Cyber Monday, deliverability
Category: Industry Landscape, Metrics, Misc Leave a comment Share and Enjoy [...] Twitter is leaping us into the future today. No, it’s not a new form of marketing (sorry, readers). It’s not a new feature. It’s not even a revolution in social communities. It’s even more important… Yes, it’s Robot Pick-Up [...] This doesn’t really apply to what we all do, but I found this recent article appearing in The New York Times very interesting, and demonstrative of the fundamental shifts taking place in how people communicate. According to the story, the once-indispensable tool for busy offices and households, voicemail, appears to be going the way of the [...] Tags: SMS
Category: Misc, Mobile Marketing, Social Marketing, The Future of Marketing Leave a comment Share and Enjoy We just completed a fantastic benchmark study (maybe the first) on BtoB lead metrics. One of the findings that really stood out to me reveals an interesting detail about how people fill out Web forms. It turns out that it’s not the number of questions marketers require, but how long it takes the responder to [...] Our friends at Goodmail recently announced an extension to their certified delivery program called Goodmail CertifiedEmail Paper Suppression. (You can read about it here.) I’ve been in the email business in one form or another for 20 years and the question has always been, “When will email really step up and become a replacement for [...] For the last 10 years or so, I’ve had the privilege of sharing my observations on creativity and innovation in growing businesses with one of entrepreneurship classes at Harvard Business School. And while the topic is bit outside day-to-day marketing, I think many of the observations on creativity in small businesses apply to what [...] |
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