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 Here at Silverpop, we’re always looking for ways to make our customers’ work processes easier, their marketing campaigns stronger and their overall lives better—delivering happiness, as our 2010 customer conference keynote speaker and Zappos CEO Tony Hsieh would say. So when I came across a great customer story from one of our product analysts, Sunshine Levin, [...] Tags: customer satisfaction, customer service, Gary Vaynerchuk, Tony Hsieh
Category: Marketing Automation, Social Leave a comment Share and Enjoy Have you noticed how much the evolution of today’s buyer has changed the makeup of today’s marketing departments? Today’s buyer is more educated, more self-reliant and more active on social networks than ever. Correspondingly, today’s marketing content must be more helpful, more transparent and more human than ever. With those higher demands have come role changes [...] Tags: behavioral marketing, content snacks, marketing content, marketing database, social media
Category: Email Marketing, Marketing Automation, Trends 9 comments Share and Enjoy At the recent MarketingSherpa B2B Summit, I was honored to be named Lead Gen Apprentice for my innovative solutions to three common business problems. This is the second part of a three-part series in which I elaborate on each problem and my proposed solution. While the dollar amounts and company details may not exactly match [...] Tags: Lead Generation, partners
Category: B2B Marketing, Marketing Automation, Nurturing Leave a comment Share and Enjoy  How do you reach customers and prospects with the right message, at the right time, and via the right channel? Silverpop spent 2011 helping marketers answer the question that’s on every savvy marketers’ mind, hosting super-cool events like our Agent R.O.I. digital marketing tour, providing industry-leading thought capital and offering up our unique mix of [...] Tags: Agent ROI, behavioral marketing, infographic, mobile applications, PlacePunch, Salesforce.com, Twitter, Web tracking
Category: Email Marketing, Marketing Automation, Social One comment Share and Enjoy  This month I’m excited to interview Dan Caro from Whereoware for our “5 Questions” blog. Dan recently presented at our Washington, D.C.-area user group on the topic of marketing automation and the powerful effect automated, targeted emails can have on your program if done correctly. Welcome Dan! 1) Can you tell a little about yourself [...] Tags: cart abandonment campaign, email design, Lead Nurturing, marketing automation campaigns, targeted emails, Whereoware
Category: Data and Segmentation, Marketing Automation, Nurturing Leave a comment Share and Enjoy  From email marketing to marketing automation to social media, Silverpop posted more than 20 presentations on Slideshare in 2011, which in turn tallied more than 60,000 page views. Here’s a look at our top 5 most popular Slideshare presentations of 2011, ranked by total views: 5) “Engagement Marketing: Modern B2B Marketing Using B2B Marketing Automation” Tags: B2B Marketing, behavioral segmentation, Email Marketing, humanization, Marketing Automation, remarketing, Slideshare, social media
Category: Email Marketing, Location-Based Marketing, Marketing Automation, Social Leave a comment Share and Enjoy  Marketing used to be more straightforward. Potential buyers picked up the phone and called us as soon as they had any inkling they might be interested in our solution. They were open to us calling them and coming on site to begin establishing a selling relationship. In marketing, we focused on great advertising and brand [...] Tags: buying cycle, Lead Nurturing, lead source, Marketing Automation, nurture campaigns, progressive forms, social sign-in, Web tracking
Category: Marketing Automation, Nurturing 2 comments Share and Enjoy  Have you considered incorporating contact or lead scoring into your marketing program, but been daunted by the effort required to get a fully functioning system in place? If so, you’re not alone. Many marketers tell me they’re interested in contact scoring but don’t know where to start planning a model, much less implementing one. We’ve found [...] Tags: B2B Marketing, contact scoring, Email Marketing, lead score model, Lead Scoring, Marketing Automation
Category: Marketing Automation, Scoring Leave a comment Share and Enjoy At the recent MarketingSherpa B2B Summit, I was honored to be named Lead Gen Apprentice for my innovative solutions to three common business problems. In a three-part series, I will elaborate on each problem and my proposed solution. While the dollar amounts and company details may not exactly match your specific scenario, the strategies and [...] Tags: B2B Marketing, blogs, Lead Nurturing, Marketing Automation, PPC ads, SMS, social login, social sharing, social sign-in, Webinar registrations
Category: B2B Marketing, Lead Management, Marketing Automation 3 comments Share and Enjoy If you’re a marketer well-versed in sales and marketing alignment, you know that communicating with sales and getting the team’s buy-in on marketing processes and initiatives is critical to moving prospects through the pipeline more efficiently, delivering more qualified leads and, ultimately, driving more revenue. But what happens when you’re looking to invest in a marketing [...] Tags: Lead Nurturing, Lead Scoring, Marketing Automation, Sales and Marketing Alignment, triggered emails
Category: B2B Marketing, Lead Management, Marketing Automation Leave a comment Share and Enjoy |
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