Industry Landscape | Email Marketing Strategy

Life without the Third-Party Cookie

By Bill Nussey, on January 15th, 2010

Earlier this week, I attended the Gridley conference—an annual event put on by investment bank Gridley & Company for the investment community. The audience consisted of company execs and venture capitalists focused on information services industries such as Internet, marketing, financial technology, and data and outsourcing services. Not surprisingly, there was a lot of excitement [...]

The Next Step in Email Deliverability

By Bill Nussey, on December 15th, 2009

In the never-ending fight to block spam, ISPs first created content filters. Then came the “spam” button. And now, the gatekeepers of deliverability are looking at a new way to factor whether your email makes it to the inbox: [...]

Email Marketers More Aggressive in Sending Holiday Cheer

By Bill Nussey, on December 9th, 2009

Silverpop just released its analysis of early holiday email marketing campaigns, and the results make for some quick and meaty reading. Our research team looked at the email marketing programs of 70 retail and consumer product companies, comparing last year’s campaigns with those sent last month. Among the findings:

Marketers sent 25 percent more emails in [...]

Glut of Email Hampers Cyber Monday Deliverability

By Bill Nussey, on December 8th, 2009

Nearly one in four email messages sent on Cyber Monday failed to reach the inbox, according to a ClickZ article citing findings by deliverability services firm Pivotal Veracity.

According to Pivotal Veracity, only 76.2 percent of the emails sent out on what has become one of the busiest e-commerce days of the year were actually delivered, [...]

That Whole Maine Thing

By Bill Nussey, on September 1st, 2009

If you’ve heard rumblings emanating from Maine and been caught by surprise, you’re not alone. Nobody noticed when a new privacy law intended to protect teens from predatory marketers sailed through that state’s legislature amidst a flurry of bills earlier this year. But now various groups and trade associations say the privacy law goes too [...]

The Tech Behind Domain-based Authentication

By Bill Nussey, on August 17th, 2009

A colleague read my recent post and asked me how marketers could prevent spammers from spoofing their domains. In other words, it’s pretty hard to fake an IP address, but isn’t it easy to fake a “from” field and domain? (For example, Outlook Express easily allows me to put “bnussey@whitehouse.gov” in the from field.)

The solution [...]

How Will the Shift to Domain-based Reputation Affect Your Email Deliverability?

By Bill Nussey, on August 14th, 2009

I recently had a chance to pick the brain of my esteemed industry colleague, Deirdre Baird. Deirdre is the CEO of Pivotal Veracity, Silverpop’s email deliverability partner, and one of the most knowledgeable people in the industry when it comes to getting your email successfully delivered to the inbox.

Specifically, I wanted to get her thoughts [...]

Google Gets Into the Operating System Business

By Bill Nussey, on July 8th, 2009

I rarely dabble into pure technology on this blog, but this news is so big I feel compelled to shine some light on this announcement.

Google recently announced that it will be shipping an operating system based around its Chrome browser.

This has historic implications. For most of personal computing history, Microsoft has dominated its competitors by [...]

"Mine" Offers Digital Personalization in Print Form

By Bill Nussey, on June 30th, 2009

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Email Marketing Strategy