I spent a great day at the Gridley conference in Manhattan. One of the best quotes came from the respected author, David Meerman Scott. I won’t get it precisely right, so I’ll have to paraphrase, but he was speaking to the changes in marketing. He said, historically, there were three ways to get attention: Buy [...]
|
||||
|
Tags: relationships
Category: Engagement Marketing, The Future of Marketing One comment Share and Enjoy In the never-ending fight to block spam, ISPs first created content filters. Then came the “spam” button. And now, the gatekeepers of deliverability are looking at a new way to factor whether your email makes it to the inbox: [...] Tags: AOL, deliverability, spam button, Yahoo
Category: Best Practices, Engagement Marketing, Industry Landscape, Spam One comment Share and Enjoy Nearly one in four email messages sent on Cyber Monday failed to reach the inbox, according to a ClickZ article citing findings by deliverability services firm Pivotal Veracity. According to Pivotal Veracity, only 76.2 percent of the emails sent out on what has become one of the busiest e-commerce days of the year were actually delivered, [...] Tags: Cyber Monday, deliverability, Pivotal Veracity, Send Time Optimization
Category: Engagement Marketing, Industry Landscape Leave a comment Share and Enjoy I bet you never thought you’d hear Twitter being compared unfavorably to voice mail … Think again. SayNow, a free phone service that connects celebrities and their fans through voice mail, offers its customers something they say they don’t get from Twitter—an experience that feels intimate and authentic. You can read more in this New York Times [...] Tags: relationships, Twitter
Category: Engagement Marketing, Social Marketing Leave a comment Share and Enjoy According to a BtoB survey, the use of social media as a marketing tactic soared in the last two years. Moreover, marketers have shifted from using social media channels primarily for brand building to a tool for demand [...] Tags: relationships, survey
Category: Engagement Marketing, Social Marketing One comment Share and Enjoy For a while now, I’ve been a vocal proponent of marketers participating in social marketing, and clearly many others see the potential as well. In his July 30 ClickZ column, Bill McCloskey shares some great data that illustrate the enthusiasm with which marketers have embraced social networking. Since 2007, Bill’s firm, Email Data Source, has been [...] Tags: Facebook, Twitter
Category: Engagement Marketing, Social Marketing Leave a comment Share and Enjoy [...] Category: Engagement Marketing, Industry Landscape, The Future of Marketing Leave a comment Share and Enjoy I recently read an interesting “Times Wire” column about a start-up company that focuses specifically on shopping cart abandonment. The company, SeeWhy, is releasing a new service that will alert subscribers when a visitor on their Web site abandons a shopping cart, and then immediately follow up with an email designed to encourage the person [...] Tags: shopping cart abandonment, testing
Category: Best Practices, Engagement Marketing 5 comments Share and Enjoy This recent blog post from Forrester shares some very interesting research conducted by the analyst firm on the widespread usage of social networking among business people. I’ve been a strong believer that social networking matters as much in business as it does in personal relationships, but seeing the numbers laid out so starkly really drove [...] For marketers, the online world has changed everything. Unlike traditional media such as newspapers and television, which deliver the same message at the same time to everyone, digital media and engagement marketing technologies make it possible to deliver a truly unique message (or stream of messages) to each person, one at a time. But despite the [...] Tags: automation, targeting, YouTube
Category: Engagement Marketing, The Future of Marketing Leave a comment Share and Enjoy |
||||
|
Copyright © 2010 Silverpop - All Rights Reserved. |
||||
