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 We at Silverpop are big on birthday emails, and not just because we enjoy receiving them on our special days. A well-designed birthday email program has the potential to generate high ROI on a relatively low level of effort. Birthday emails also give you another opportunity to reach out to your customers with a highly relevant [...] Tags: birthday emails, branding, data collection, email design, Email Marketing, testing
Category: Data and Segmentation, Email Creative, Email Marketing 7 comments Share and Enjoy  A few months ago, my colleague Loren McDonald wrote a blog post titled, “Leverage Facebook to Grow Your Email Database,” where he outlined all the super-smart reasons to add an email opt-in form to your Facebook page. I’m not going to rehash all the business drivers, but instead let’s focus today on what it takes [...] Tags: email opt-ins, Facebook, lead source, opt-in process, Web forms
Category: Data and Segmentation, Email Marketing, Social Leave a comment Share and Enjoy  Kicking off our first “Partner of the Month” blog of 2012, we’re excited to chat with Omer Artun, the founder and CEO of Silverpop partner Agilone. Omer holds a Ph.D. from Brown University, where he studied under Nobel Laureate Physicist Leon Cooper on pattern recognition, data mining and complex systems modeling. We asked him a [...] Tags: multichannel marketing, optimization, predictive analytics, revenue attribution, smart data
Category: Data and Segmentation, Multichannel Marketing 2 comments Share and Enjoy Inactive subscribers have a major impact on your email marketing. Sending messages to nonresponders can lead to reduced deliverability, inaccurate analysis of your email performance, reduced ROI and most importantly—lost opportunity. One partial solution: Engage contacts before they become inactive. Place new subscribers in a multistep welcome or onboarding program that introduces them to the benefits [...] There’s been a lot of buzz lately about social login, with more and more research confirming the benefits of offering this option as an alternative to having people fill out forms or register on your site. A Blue Research study, for example, revealed that three out of every four Internet users leave a website rather [...] Tags: birthday emails, data capture, data collection, Facebook, form abandonment, list building, social login, social media, social networks, social sign-in, Twitter
Category: Data and Segmentation, Social 2 comments Share and Enjoy  In part one of this series, we took a look at some humorous characteristics of poor email marketing practices that can lead to nauseating experiences for recipients. Today, we’re offering a prescription for those email ills by highlighting tips on how you can use data to humanise email marketing content and improve the experiences you [...] Tags: behavioral data, Email Marketing, explicit data, implicit data, inferred data, preference center, progressive forms, progressive profiling, social networks
Category: Behavioral Targeting, Data and Segmentation, Email Marketing 2 comments Share and Enjoy  Adding a contact to your email or prospect list is the first step in building a comprehensive database of preferences and behaviors that enable you to send automated, triggered, highly relevant messages based on these variables. Here are five common challenges marketers face in building their lists, along with accompanying solutions that I’ve seen work well [...] Tags: Facebook, list building, progressive forms, progressive profiling, SMS, social sign-in, transactional emails, Twitter
Category: Data and Segmentation, Social One comment Share and Enjoy Many marketers are excited about all the new communication channels at their disposal and the opportunity to make their website, emails and other marketing efforts more social. To that end, they’re taking advantage of new technology to make it easier for social visitors to a site—those who arrive via a Facebook post, Tweet URL or [...] Tags: Facebook, progressive profiling, social marketing, social sign-in, Twitter, Web tracking
Category: Data and Segmentation, Social One comment Share and Enjoy Imagine you’re at a business conference where you’re seated next to a fellow marketer. He leans over, introduces himself and asks your name. “I’m Tom,” you say. “Full name?” he asks. A bit uneasy, you offer your last name, half wondering if he didn’t want your middle name as well. “Where are you from,” he [...] Tags: forms, Marketing Automation, progressive profiling
Category: Data and Segmentation, Marketing Automation 5 comments Share and Enjoy “Hello, I just noticed you were browsing our page on Widgets, and was wondering if I could answer any questions you may have.” “Um, no, I’m OK for now, but I’ll call you if I’m interested later.” “I also see that you downloaded a white paper and spent 30 minutes on our Web site” “Well, no not really. [...] |
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