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 I’m often told the associations I make between digital marketing and everyday life are a bit “out there.” One of my favorite examples? Revealing what email marketers can learn from dolphin trainers in “Dolphin Training, Email Marketing and Incentives.” Well, here I go again! This time I’m going to explain how an email list is like [...] Tags: inactive email subscribers, reactivation campaigns, segmentation
Category: Data and Segmentation, Email Marketing, Targeting Leave a comment Share and Enjoy  We at Silverpop often hear email subject line questions such as, “What’s the sample size needed for subject line testing?” in conversations with clients and other marketers. My colleague Stephen Guerra wrote an excellent explanation (“Email Testing: Determining the Right Sample Size“) in a previous blog post, and he and I came up with these [...] Tags: email segmentation, subject lines, testing
Category: Data and Segmentation, Email Marketing 2 comments Share and Enjoy  This month I’m excited to interview Dan Caro from Whereoware for our “5 Questions” blog. Dan recently presented at our Washington, D.C.-area user group on the topic of marketing automation and the powerful effect automated, targeted emails can have on your program if done correctly. Welcome Dan! 1) Can you tell a little about yourself [...] Tags: cart abandonment campaign, email design, Lead Nurturing, marketing automation campaigns, targeted emails, Whereoware
Category: Data and Segmentation, Marketing Automation, Nurturing Leave a comment Share and Enjoy  The start of any good relationship requires listening to, appreciating and acting on the preferences and interests of another person. The start of a successful email marketing relationship isn’t any different. Preference centres are one of many email marketing topics that draw a wide range of responses from practitioners and pundits alike. Some, like me, find [...] Tags: list churn, multichannel marketing, opt-in process, preference center, unsubscribe process
Category: Data and Segmentation, Email Marketing Leave a comment Share and Enjoy We at Silverpop are big on birthday emails, and not just because we enjoy receiving them on our special days. A well-designed birthday email program has the potential to generate high ROI on a relatively low level of effort. Birthday emails also give you another opportunity to reach out to your customers with a highly relevant [...] Tags: birthday emails, branding, data collection, email design, Email Marketing, testing
Category: Data and Segmentation, Email Creative, Email Marketing 4 comments Share and Enjoy  A few months ago, my colleague Loren McDonald wrote a blog post titled, “Leverage Facebook to Grow Your Email Database,” where he outlined all the super-smart reasons to add an email opt-in form to your Facebook page. I’m not going to rehash all the business drivers, but instead let’s focus today on what it takes [...] Tags: email opt-ins, Facebook, lead source, opt-in process, Web forms
Category: Data and Segmentation, Email Marketing, Social Leave a comment Share and Enjoy  Kicking off our first “Partner of the Month” blog of 2012, we’re excited to chat with Omer Artun, the founder and CEO of Silverpop partner Agilone. Omer holds a Ph.D. from Brown University, where he studied under Nobel Laureate Physicist Leon Cooper on pattern recognition, data mining and complex systems modeling. We asked him a [...] Tags: multichannel marketing, optimization, predictive analytics, revenue attribution, smart data
Category: Data and Segmentation, Multichannel Marketing One comment Share and Enjoy Inactive subscribers have a major impact on your email marketing. Sending messages to nonresponders can lead to reduced deliverability, inaccurate analysis of your email performance, reduced ROI and most importantly—lost opportunity. One partial solution: Engage contacts before they become inactive. Place new subscribers in a multistep welcome or onboarding program that introduces them to the benefits [...] There’s been a lot of buzz lately about social login, with more and more research confirming the benefits of offering this option as an alternative to having people fill out forms or register on your site. A Blue Research study, for example, revealed that three out of every four Internet users leave a website rather [...] Tags: birthday emails, data capture, data collection, Facebook, form abandonment, list building, social login, social media, social networks, social sign-in, Twitter
Category: Data and Segmentation, Social 2 comments Share and Enjoy In part one of this series, we took a look at some humorous characteristics of poor email marketing practices that can lead to nauseating experiences for recipients. Today, we’re offering a prescription for those email ills by highlighting tips on how you can use data to humanise email marketing content and improve the experiences you [...] Tags: behavioral data, Email Marketing, explicit data, implicit data, inferred data, preference center, progressive forms, progressive profiling, social networks
Category: Behavioral Targeting, Data and Segmentation, Email Marketing One comment Share and Enjoy |
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