http://www.silverpop.com/blogs/email-marketing/bloggers-weigh-in-on-salesmark.html Email.Marketing.Automation. Wed, 16 May 2012 09:45:35 +0000 hourly 1 http://wordpress.org/?v=3.1.3 http://www.silverpop.com/blogs/email-marketing/bloggers-weigh-in-on-salesmark.html/comment-page-1#comment-1182 Neil Edwards Fri, 31 Jul 2009 17:50:02 +0000 http://www.silverpop.com/blogs/demand-generation/uncategorized/bloggers-weigh-in-on-salesmark.html#comment-1182 <p>I accept the fine-tuning of my point. We agree that the ultimate purpose of business - and therefore marketing and sales - is to sell the highest number of units at the highest possible price (a.k.a maximise revenue). Achieving alignment around a common objective is the goal. Our true quest should be to identify why this is so difficult to achieve in so many organisatons. </p> I accept the fine-tuning of my point. We agree that the ultimate purpose of business – and therefore marketing and sales – is to sell the highest number of units at the highest possible price (a.k.a maximise revenue). Achieving alignment around a common objective is the goal. Our true quest should be to identify why this is so difficult to achieve in so many organisatons.

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