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Home > Blogs > Email Marketing Strategy from Silverpop CEO Bill Nussey> Recent Interview on the State of Email Marketing
« Recession Email—Too Much of a Good Thing? | Main | The Rules of Engagement Marketing » Recent Interview on the State of Email MarketingI recently spent some time with the folks at eMarketer, who interviewed me about my thoughts on email marketing. They just published a sizable excerpt from the interview, and I think it does a nice job of capturing the state of email marketing at a high level. It also provides advice on how marketers can protect deliverability and successfully compete for recipients' limited attention in the inbox. Have a look. |
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