The notion of “behavioral marketing” has been getting a lot of attention, but different people talk about and define it in different ways. In this video, I discuss what the term means to me and how behavioral marketing automation can have an enormous impact on your marketing programs, helping you moving from broad segmentation to more individualized, relevant conversations with customers and prospect. The net impact? A relationship in which marketing assists the buyer in the learning process, strengthening engagement and ultimately leading to increased conversions.
1) White Paper: "New Year's Resolutions Marketers Can Toast To"
2) Blog: "Behavioral Marketing: What It Is and Why It's So Exciting"
3) Video: "Moving from Single Emails to Behavior-Driven Series or Tracks"