Silverpop - Moving From One-Off Email Campaigns to Behavior-Driven Series or Tracks (Video)
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Moving From One-Off Email Campaigns to Behavior-Driven Series or Tracks (Video)

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by: Loren McDonald (@LorenMcDonald)
21 December 2012

Savvy marketers are increasingly incorporating emails triggered by customer actions or events into their messaging mix. But many are stopping at just one message, inadvertently leaving money on the table.

The reality is that even though these triggered messages are timely and relevant, some recipients will need a follow-up email to nudge them into action. In this video, I discuss how you can take two highly effective triggered emails – the birthday message and the cart abandonment email – and use them to boost revenue even more by moving to a series of messages driven by customer behaviors.

Related Resources:
1) Blog: “Time to Whack Your Email with the Behavior Stick?
2) Video: “Transition from a Welcome Email to an Onboarding Program
3) Blog: “Take a Progressive Approach to Increasing Email Frequency


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