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B2B Marketing Spend to Skyrocket

Bill Nussey, Silverpop
by: Bill Nussey (@bnussey)
08 April 2010

A recent report from Forrester shows B2B marketing spend doubling in four years. This is a great sign for this new and exciting area of marketing.

The report, “B2B Interactive Spend Will Double by 2014,” by analyst Michael Green predicts that B2B interactive marketing spend will climb from $2.3 billion in 2009 to nearly $4.8 billion in 2014. Green attributes the rise in part to a challenging economy, which has forced marketers to clamp down on expensive offline tactics in favor of measurable, ROI-driven online channels such as paid search, display media, SEO, email, social and mobile marketing.




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