Will Schnabel

William Schnabel is responsible for overseeing Silverpop's international operations and expansion strategy across Europe and Asia. Previously, Schnabel was responsible for overall operations and product direction of Silverpop’s Vtrenz solution, an industry-leading demand generation and lead management technology. Prior to Silverpop’s acquisition of Vtrenz in 2007, Schnabel served as its president and CEO, where he guided the company’s growth as an innovative thought leader in the Software-as-a-Service (SaaS) and marketing automation industries.

Guest Q&A: LiveIntent on Real-time Marketing and Advertising

By Will Schnabel (@wschnabel), April 20, 2012

This month, I’m excited to have Dave Hendricks, COO for Silverpop partner LiveIntent, contribute a blog post about a hot topic in the marketing world today—the rise of real-time marketing and advertising, and how marketers can take advantage of all the benefits it has to offer.

1) How has the rise of real time changed the [...]

Guest Q&A: Agilone on Optimization, Smart Data and Multichannel Marketing

By Will Schnabel (@wschnabel), January 10, 2012

Kicking off our first “Partner of the Month” blog of 2012, we’re excited to chat with Omer Artun, the founder and CEO of Silverpop partner Agilone. Omer holds a Ph.D. from Brown University, where he studied under Nobel Laureate Physicist Leon Cooper on pattern recognition, data mining and complex systems modeling. We asked him a [...]

Guest Q&A: Flywheel360 on Lead Management and Segmentation

By Will Schnabel (@wschnabel), November 22, 2011

This month, I’m excited to have Ryan Mantzel and Matt Martelli, both co-founders and principals for Flywheel360, featured on our Partner of the Month blog. Flywheel360 is a demand generation agency that specializes in aligning sales and marketing efforts to maximize company resources, generate actionable leads and drive revenue. We asked them a few questions [...]

Guest Blog: etouches on Using Nurture Campaigns to Drive Event Attendance

By Will Schnabel (@wschnabel), October 11, 2011

This month, I’m pleased to have Suzanne Carawan, vice president of global marketing at Silverpop partner etouches, contribute a blog post about using nurture campaigns to drive event attendance. We’re always looking to pass along lead-nurturing tips for more strongly engaging prospects, and in this post Suzanne shares several excellent ideas for creating nurture emails [...]

Dreamforce 2011: Blurring the Line Between B2B and B2C

By Will Schnabel (@wschnabel), September 14, 2011

It’s been more than a week since we closed the door on Dreamforce 2011, and I’ve been reflecting on the exciting event. Yes, Salesforce did an amazing job of inspiring the more than 45,000 attendees and building momentum for its Social Enterprise strategy. Yes, this is arguably the largest technology show in the United States [...]

Guest Blog: Whereoware on How to Pull Off an Abandoned Cart Campaign

By Will Schnabel (@wschnabel), July 21, 2011

This month, I’m pleased to have Teya Flick, director of marketing at Silverpop partner Whereoware, contribute a blog post about cart abandonment campaigns. We’ve been talking quite a bit lately about the power of pre- and post-purchase triggered messages to engage customers and drive revenue, and in this post Teya outlines key steps for creating [...]

Silverpop Joins Vendor Council for Marketing Automation Institute

By Will Schnabel (@wschnabel), July 19, 2011

Marketers today are facing many new challenges. Whether it’s building campaigns that provide customers and prospects with the right content at the right time, incorporating social media into marketing initiatives or engaging contacts with relevant dialogue across an ever-changing list of channels, these challenges can seem daunting. But armed with the proper knowledge, these changes [...]

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