Scott Voigt comments on the departure of Adam Needles, Silverpop’s B2B Marketing Evangelist, as he leaves to join Silverpop agency partner Left Brain [...]
|
|||||
Scott VoigtTags: B2B demand generation, b2b lead management, B2B Marketing, B2B Marketing University, buyer-centric marketing, Demand Generation, Marketing Automation, Scott Voigt
Category: Marketing Automation Leave a comment Share and Enjoy Last week, we began rolling out the newest version of our Landing Pages application. Not only did we add three new social networks to our Share-to-Social capabilities&mdash:Bebo, Delicious and Reddit (that makes eight and counting)—we also added built-in A/B page testing. What makes the new A/B test feature uniquely powerful is that our clients can [...] Despite the growing popularity of online social networking, these social networking sites remain largely untapped by online marketers. And, it appears people like it that way. According to a survey by media research form IDC quoted in this Dec. 5 article by eMarketer, people don’t want brands following them around in social networks trying to [...] Jeff Dernavich, Silverpop’s director of product management, told me some great news today that I wanted to share. Email deliverability provider and Silverpop technology partner Pivotal Veracity this week announced that users of its pioneering inbox rendering tool will now be able to see how their messages will look when recipients view them in the [...] Last month, we rolled out a shiny new feature we dubbed “Share-to-Social,” which enables email recipients to click a button in an email to share their favorite messages with their contacts/friends in their social networks. Not only that, but we made sure the marketers using this feature could track the results. (You can check out [...] Most of us at one time or another been forwarded a great email campaign, or have passed one along ourselves. But as email marketers, we know that creating a successful viral campaign is actually pretty tough to do. Email forward rates are low; recipients find forwarding to large groups time-consuming, or they worry that you’ll [...] |
|||||
|
Copyright © 2012 Silverpop - All Rights Reserved. |
|||||
