Riaz Kanani

Email Marketing Works Because…

By Riaz Kanani (@Silverpop), September 14, 2009

Tamara Gielen, an expert in email marketing and based in Belgium, asked her Twitter followers to finish the sentence “Email marketing works because…”. The result has been a great list of reasons why email marketing is an important part of the mix for any marketer today.

Here are my fave five:

- @marcmunier: Email marketing works [...]

Dealing with 9000 marketing emails a year

By Riaz Kanani (@Silverpop), June 22, 2009

Forrester have released a report predicting that individuals are are going to receive 9000 email marketing messages a year. That’s is nearly 25 marketing emails a day.

Already today, email marketers are being advised to engage with their recipients rather than just trying to target them. If your recipients are going to be receiving that many [...]

Design tips for B2B marketers

By Riaz Kanani (@Silverpop), June 3, 2009

At Silverpop’s recent Masterclass, I was asked Do you have any design tips for B2B marketers? I thought this was worth postiing here as well.

The first is to remember that whether it is B2B or B2C marketing you’re in – the recipient is an individual and should be treated as such. You can do this [...]

European spam levels update

By Riaz Kanani (@Silverpop), May 27, 2009

Symantec (now owner of MessageLabs) has released their latest report showing that spam levels have actually fallen in the UK to 90.3%. Unfortunately for those of us in the United Kingdom, this still makes us the 3rd most spammed country in the world.

Elsewhere in Europe, Germany’s spam rate reached 84.8% of all email whilst the [...]

What is the level of disengagement from your emails?

By Riaz Kanani (@Silverpop), May 18, 2009

The majority of our clients are very focused on how they are engaging with recipients. Whether it is looking at open rates, click rates or effective rates across one mailing or multiple mailings the focus is very much on the activity levels on their emails. These are all very valuable and important metrics.

However, even without [...]

Silverpop Masterclass 2009

By Riaz Kanani (@Silverpop), May 8, 2009

Silverpop is hosting its 5th Annual Masterclass event next week for B2B and B2C marketers. The event is aimed at helping marketers boost results and prove their value to the bottom line, which is obviously important to us marketers in today’s environment!

The day is split into two, with a focus on B2B in the [...]

Improving your Lead Nurturing Programs

By Riaz Kanani (@Silverpop), April 30, 2009

This week I presented at Internet World on behalf of the IDM on the benefits of using Lead Scoring and Lead Nurturing as strategies that can help B2B marketers to efficiently qualify and manage leads from first click to lifetime customer.

One of the biggest advantages of an effective lead nurturing campaign is the ability to [...]

Silverpop at Internet World 2009

By Riaz Kanani (@Silverpop), April 27, 2009

Silverpop is going to have plenty of presence at Internet World this week with no less than three people holding sessions at the show as well as our stand at E7087.

Look out for the following sessions from the EMEA team:

Engagement Marketing – anticipation instead of interruption:Discussion of key trends that are greatly affecting the [...]

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