Richard Evans

With more than a decade of experience in the field of email marketing, Richard currently leads Silverpop’s marketing efforts throughout EMEA. Prior to his role in London, he managed product marketing for Silverpop, developing the company’s go-to-market strategy for its Engage product line. Before joining Silverpop, Richard was vice president of interactive services at Target Resource Group, where he spearheaded the development of a suite of online marketing tools, and provided marketing counsel to North America’s largest and most renowned performing arts companies in the areas of email marketing, direct marketing, and ecommerce. He has also served in executive and marketing roles as the managing partner of EM Interactive Media in Atlanta, as well as at Nortel Networks.

4 Content Tips to Cure Sickly Email Marketing (part 3)

By Richard Evans (@rlevans), December 22, 2011

Several weeks back, we began looking at the queasy effects that poorly executed email programmes can have on recipients. Following that post, I proposed three forms of data that can be used to give you the insights you need to improve your email marketing efforts. As the conclusion to this series, I thought it fitting [...]

How to Use Data to Cure Email Marketing-Induced Nausea (part 2)

By Richard Evans (@rlevans), November 16, 2011

In part one of this series, we took a look at some humorous characteristics of poor email marketing practices that can lead to nauseating experiences for recipients. Today, we’re offering a prescription for those email ills by highlighting tips on how you can use data to humanise email marketing content and improve the experiences you [...]

Creating Email Content that Doesn’t Induce Vomiting (part 1)

By Richard Evans (@rlevans), November 11, 2011

We’ve all experienced it. Sadly, we’ve all probably contributed to it at some point in our careers. I’m talking about email content that, while maybe not nausea-inducing, does nothing to promote any positive feelings or connection with the customers we’re communicating with.

As they say, step one to solving a problem is recognising it.

Here’s a quick [...]

Infographic: Comparing Email Marketing Tactics of UK Retailers to Their American Counterparts

By Richard Evans (@rlevans), November 4, 2011

In a recent study examining the email programmes of the Top 100 UK retailers, Silverpop found that whilst many companies have made strides in several important marketing areas, there’s still room to grow. Here’s an illustrated look at some key takeaways from this year’s study—including comparisons to American retailers—plus best practices to consider:

For [...]

4 Ways to “Legislation-proof” Your Email Marketing

By Richard Evans (@rlevans), October 20, 2011

The recent announcement from the EU Council of Ministers on 10 October has created a good deal of discussion around what the new prescription for stricter consumer rights in the 27 EU countries means for marketers. There has even been dialogue in the email marketing space around what the new directive means for pre-checked opt-in [...]

Silverpop Blog

Richard Evans

Creating Email Content that Doesn’t Induce Vomiting (part 1)

Popular Categories

Tags