Robert Consoli

Robert Consoli has more than 15 years of experience in the technology industry. He helps resolve deliverability issues by working closely with Silverpop clients to improve their practices and dealing directly with ISPs and inbox providers, ensuring clients have the highest deliverability rates in the industry. He also manages the process that supports new clients, helping them quickly achieve mastery of Silverpop’s powerful engagement marketing solutions.

Goodmail Ceases Operations

By Robert Consoli (@Silverpop), February 2, 2011

Although an official press release has yet to be published, Silverpop received word early this morning from Goodmail that it will cease operations on Feb. 8, 2011, at 5 p.m. PST, giving its customers one week to find alternate suppliers. Goodmail is the creator of the “Postage Stamp” accreditation service, which offers improved delivery into [...]

Deliverability Loves Engagement

By Robert Consoli (@Silverpop), October 19, 2010

It’s true! Engagement marketing is one of the best things to ever happen to deliverability: Engaged users complain less, open more often and tend to stay engaged. And, ISPs and inbox providers love engaged recipients because engaged recipients are happy recipients.

I recently presented this point at our annual EMEA Client Summit in an effort to [...]

Taking a Closer Look at the New Hotmail Filters

By Robert Consoli (@Silverpop), August 18, 2010

In my prior post, “New Changes in Hotmail: What Every Marketer Should Know,” I promised to share more about what I believe is a huge update from Microsoft: the newest implementation of its SmartScreen spam-filtering technology.

SmartScreen has been around for a while, but the acknowledgement of its uses and capabilities can help marketers better understand [...]

New Changes in Microsoft Hotmail: What Every Marketer Should Know

By Robert Consoli (@Silverpop), June 16, 2010

Microsoft has recently announced several changes and enhancements to its Hotmail Web-based email service. While some of the new enhancements appear to be part of Microsoft’s continuing effort to catch up to the tools offered by other Webmail services, some are truly unique and likely will significantly impact on the way marketers do business today. [...]

The Risk of Disposable Email Addresses: Throwing the Baby out with the Bathwater

By Robert Consoli (@Silverpop), May 18, 2010

While email continues to be a fantastic way for companies and consumers to maintain a dialogue, spammers also continue to flood inboxes—making the sea rough for both legitimate senders and recipients. Add the recent rise of “disposable email addresses” and the water becomes even more treacherous.

With large ISPs, like Yahoo, now advocating the practice of [...]

The Deliverability Light at the End of the Tunnel

By Robert Consoli (@Silverpop), March 15, 2010

I was having a conversation with a colleague recently about deliverability, and as these discussions sometimes do, it started to become a bit heated. This person was disgusted by the rules and filters emails are currently subjected to. He said, “I send properly authenticated emails, make sure my emails are active on white lists, and [...]

Overcoming B2B Deliverability Challenges

By Robert Consoli (@Silverpop), August 4, 2009

A newly released study from Return Path examines average inbox placement rate for permissioned, commercial email in the United States and Canada. One of the report’s most interesting findings is that reaching business addresses, which are protected by systems like Postini, Symantec and MessageLabs, is even more difficult than top consumer email providers. According to [...]

Deliverability Alert: Bell Canada Internet Subscribers May be Switching Email Addresses

By Robert Consoli (@Silverpop), April 29, 2009

Silverpop email deliverability expert Robert Consoli advises email marketers who have Bell Canada Sympatico subscribers on their email marketing list to contact them as soon as possible and ask them to update or reaffirm their email address contact [...]

ReturnPath Introduces New RoadRunner Feedback Loop

By Robert Consoli (@Silverpop), April 1, 2009

RoadRunner announced on March 16, 2009, that its new feedback loop offering is now in place. ReturnPath, which powers the feedback loops for other major ISPs such as Comcast and Cox, announced that it will be running the new RoadRunner feedback loop service for RoadRunner. Silverpop is now set up with this service on [...]

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