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Richard Austin The recent Facebook decision to make brand profiles use the timeline view has caused some companies to lose traction on the volume of new email contacts gained through the social network. The timeline, as the name suggests, is a dynamic element that changes over time, with older posts moving down the page and becoming “invisible” unless [...] Tags: email opt-ins, Facebook, opt-in process, social media
Category: Email Marketing, Social One comment Share and Enjoy To many marketers, social media is still finding its footing compared to longer-lived channels such as email. How much customer retention can it account for, how do I leverage “the buzz,” and can it really drive conversions? These are the questions on the lips of many marketers. This is the first of a series of articles [...] Tags: Best Practices, brand advocates, check-ins, Facebook, social marketing, social media
Category: Email Marketing, Social, Targeting 4 comments Share and Enjoy Integrating your email and social media initiatives can boost email revenue by as much as 400 percent according to industry studies, and the latest research continues to show that email and social can work together for the benefit of both. So if, on average, a Facebook “fan” spends an additional $71.84 compared to a non-fan (Syncapse, [...] Tags: customer reviews, Email Marketing, Facebook, LinkedIn, multichannel marketing, opt-in process, social marketing, social media, social sharing, Twitter
Category: Email Marketing, Multichannel Marketing, Social 5 comments Share and Enjoy |
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