Silverpop Blog

5 Questions: Dan Caro of Whereoware

By Karen Marchione (@kmarchione), on January 27th, 2012

This month I’m excited to interview Dan Caro from Whereoware for our “5 Questions” blog. Dan recently presented at our Washington, D.C.-area user group on the topic of marketing automation and the powerful effect automated, targeted emails can have on your program if done correctly. Welcome Dan!

1) Can you tell a little about yourself [...]

My Top 5 Favorite Silverpop Customer Stories of 2011

By Karen Marchione (@kmarchione), on December 15th, 2011

From providing developing nations with safe drinking water to crafting complex social campaigns, our clients were no strangers to success in 2011. We’re always excited about our customers meeting their goals with the help of our products, and this year they achieved some incredible results. Here are five of my favorite customer stories from 2011:

1) [...]

5 Questions: Jamie Guse of Dairy Queen

By Karen Marchione (@kmarchione), on November 28th, 2011

I’m really happy to have Jamie Guse from Dairy Queen on our “5 Questions” blog this month. Jamie is Dairy Queen’s senior manager, digital marketing, and he’s the person behind its incredibly popular Blizzard of the Month loyalty program and DQ’s social media strategy. If you live in the United States or Canada, you know [...]

5 Questions: Sara Meaney of Hanson Dodge

By Karen Marchione (@kmarchione), on October 21st, 2011

I’m very excited to have Sara Meaney from Hanson Dodge appear on our “5 Questions” blog this month. Sara is Hanson Dodge’s VP and partner, social media and PR. Hanson Dodge is an interactive agency based in Milwaukee, Wis., focused largely on the active lifestyle consumer.

I was first introduced to Sara a few months ago [...]

5 Questions: Simone Vincent, Email Marketing Manager, MyVoucherCodes.co.uk

By Karen Marchione (@kmarchione), on June 29th, 2011

Simone Vincent, Email Marketing Manager, MyVoucherCodes.co.uk

This month I am pleased to have Silverpop customer Simone Vincent answer our “5 questions.” Simone is the email marketing manager for MyVoucherCodes.co.uk, which is the U.K.’s largest voucher and deals site and the fourth largest website in terms of traffic. Simone joined Markco Media (owner of MyVoucherCodes.co.uk) about [...]

5 Questions: Matthew Morse of Cuddledown

By Karen Marchione (@kmarchione), on May 22nd, 2011

Today, I’m pleased to have Cuddledown as the subject of our “5 Questions” series designed to share experiences and advice from our most successful Silverpop customers. For those not yet familiar with Cuddledown, it’s a family-owned company based in Maine committed to making and selling the finest in home furnishings. The quality of its products, [...]

Five Questions: Louise James of VIE at home

By Karen Marchione (@kmarchione), on March 7th, 2011

For this month’s Silverpop client interview, we are speaking with Louise James, E-commerce Marketing Manager, at VIE at home. VIE at home is an award-winning skin care, makeup, and bath and body products online retailer based in the UK. The company’s philosophy remains the same as it was when it originally launched in 1997 (under its [...]

Five Questions: Jeff Cloud of General Growth Properties

By Karen Marchione (@kmarchione), on January 4th, 2011

Beginning in 2011, we are starting a regular interview series that allows our readers to get to know some of our most successful Silverpop clients. It is called “5 questions” and it is a great way to get a quick overview of aspects of our clients’ email programs as well as some sage advice from [...]