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Jeff Ogden This is the fifth in a series of guest posts for Silverpop written by Jeff Ogden, president of B2B lead generation company Find New Customers. Working with a software company in Connecticut, I’ve been struck by the missing link in its content. After all, the company is creating lead nurturing programs and producing press releases, Webinars [...] Tags: B2B buying process, content marketing, Lead Nurturing
Category: B2B Marketing, Nurturing Leave a comment Share and Enjoy (This is the fourth in a series of guest posts for Silverpop written by Jeff Ogden, president of B2B lead generation company Find New Customers.) Recently, I was invited to deliver the keynote address at the BMA-NJ Social Media Symposium, which included speakers from Google and Linkedin. My goal was to entertain and deliver a fun [...] Tags: blogs, newsjacking, social media, social networks
Category: B2B Marketing, Social 4 comments Share and Enjoy (This is the third in a series of guest posts for Silverpop written by Jeff Ogden, president of B2B lead generation company Find New Customers.) As many as nine out of 10 visitors to your website aren’t ready to buy. But about eight out of 10 of them will buy eventually. So how do you convert [...] (This is the second in a series of guest posts for Silverpop written by Jeff Ogden, president of B2B lead generation company Find New Customers.)
Marketing is under pressure to create activities to drive sales leads: Let’s do a new white paper! No [...] (This is the first in a series of guest posts for Silverpop written by Jeff Ogden, president of Find New Customers.) According to Wikipedia, Integrated Marketing Communication (IMC) is defined as a: customer-centric, data-driven method of communicating with the customer. IMC is the coordination and integration of all marketing communication tools, avenues, functions and sources [...] Tags: buyer personas, integrated marketing communication, multichannel marketing
Category: Multichannel Marketing, Trends One comment Share and Enjoy |
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