Ellen Valentine

Ellen Valentine has more than 20 years of experience as vice president of marketing/CMO for a number of technology companies. She has deep expertise in launching new products, evaluating product and market positions, designing go-to-market strategy, and managing all digital marketing initiatives. She believes that great people and effective technology are foundations for success, but great execution is the ultimate differentiator. In her role at Silverpop, she’s focused on coaching and mentoring Silverpop clients to adapt and thrive in marketing’s changing role. She’s also a sought-out speaker at industry conferences and events.

Guest Blog: NetProspex’s Tamara Graves on 5 Tips for Spring Cleaning Your Database

By Ellen Valentine (@EllenValentine), May 16, 2012

Tamara Graves, senior director of demand generation at Silverpop partner NetProspex— and the primary Silverpop user at the company— knows her way around a database. I’ve worked with Tamara on several projects and have had the pleasure of seeing how her approach to demand gen drives incremental revenue for NetProspex and also results in improved [...]

15 Incremental Steps for Digital Marketing Success

By Ellen Valentine (@EllenValentine), May 9, 2012

Recently I listened to Michael Hyatt’s excellent podcast on “The Power of Incremental Change,” and it got me thinking about how we can apply Michael’s advice to help improve our marketing campaigns. Michael describes how, during a summer trip to Colorado with his wife, he was captivated by the Royal Gorge, a 10-mile-long canyon that [...]

Best Practices for Marketing Automation

By Ellen Valentine (@EllenValentine), April 12, 2012

Last fall, my colleague Loren McDonald outlined a modern framework for email marketing best practices. His article provides a robust road map for examining all your email strategies and techniques. My new eBook, “Best Practices for Marketing Excellence and Operational Efficiency,” builds on Loren’s approach and expands the scope to all aspects of B2B [...]

Are You Working ON Your Business and IN Your Business?

By Ellen Valentine (@EllenValentine), April 10, 2012

Michael Gerber is the author of more than a dozen books aimed at helping entrepreneurs succeed. The series is organized around a concept he calls the E-Myth, which is short for Entrepreneur Myth. His books are regularly lauded by Inc. magazine and others as being among the top titles that entrepreneurs should read.

One of the [...]

Doing More with Less: Marketing Automation

By Ellen Valentine (@EllenValentine), April 4, 2012

Today’s marketers face the challenge of needing to reach thousands of individuals who are in and out of multiple channels, multiple times each day at a personal level. Not daunting at all, right? With marketing automation technology however, marketers are able to do just that – deliver targeted, relevant messages with a “set it and [...]

The New Normal

By Ellen Valentine (@EllenValentine), January 12, 2012

Marketing used to be more straightforward. Potential buyers picked up the phone and called us as soon as they had any inkling they might be interested in our solution. They were open to us calling them and coming on site to begin establishing a selling relationship. In marketing, we focused on great advertising and brand [...]

B2B? B2C? Actually, That’s Not the Right Question

By Ellen Valentine (@EllenValentine), October 18, 2011

Most enterprise marketing organizations identify themselves as either B2B or B2C marketers, with the majority of groups strongly identifying with one segment or the other. I admit I’ve done the same throughout my marketing career. When looking for a solution, it’s all too common to search for a firm or technology company to help support [...]

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