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Eric HolmenA 20-year marketing technology veteran, Eric Holmen brings experience and vision to his role as the leader of Silverpop’s marketing and sales efforts. With a unique combination of strategic development and operational planning skills, Holmen is focused on helping Silverpop and its customers achieve “an unfair advantage.” Prior to joining Silverpop, Holmen was the senior vice president of the wireless division of The Marketing Arm, an Omnicom company, and president of mobile marketing technology firm SmartReply. He also served in leadership roles in consumer and credit marketing at Sears and at marketing technology firm Catalina Marketing. In addition, Holmen has co-authored three books focused on mobile marketing. Holmen earned a bachelor’s degree in management from the University of Redlands and a post-grad certificate in Strategy and Innovation from MIT. He has been awarded four patents for marketing and technology process and ranked four times as a president in Fortune’s “Fastest Growing Companies” annual report.  How do you reach customers and prospects with the right message, at the right time, and via the right channel? Silverpop spent 2011 helping marketers answer the question that’s on every savvy marketers’ mind, hosting super-cool events like our Agent R.O.I. digital marketing tour, providing industry-leading thought capital and offering up our unique mix of [...] Tags: Agent ROI, behavioral marketing, infographic, mobile applications, PlacePunch, Salesforce.com, Twitter, Web tracking
Category: Email Marketing, Marketing Automation, Social One comment Share and Enjoy Can you make money with social media in B2B marketing? In last week’s post I talked about creating a ”social mosh pit” and serving up “content snacks” at our Agent ROI events—and how 583 tweets from the Atlanta event turned into 861,620 social impressions engaging 109,752 followers. This week, it’s all about the money. There’s a [...] Tags: Agent ROI, B2B Marketing, content snacks, Gary Vaynerchuk, social marketing, social media, Twitter
Category: B2B Marketing, Metrics and Analytics, Social Leave a comment Share and Enjoy If you’ve been around marketing long enough, you remember the good old days when we debated the balance of List, Offer and Creative. The thinking was simple—one of these three would drive the campaign, and the other two would support. You’d try to find a balance of a great list/target of prospective customers, a great [...] Tags: B2B Marketing, Black Friday, branding, Lead Generation
Category: B2B Marketing, Targeting One comment Share and Enjoy How do I reach a million people with social media, this afternoon? That’s a question many marketers are asking right now. And with that in mind, I thought I’d share two things we’ve done recently in relation to our popular “Agent ROI” road show workshop—a conference of B2B and B2C marketing experts traveling the country—which increased [...] Tags: Agent ROI, B2B Marketing, content snacks, social marketing, social media, Twitter
Category: B2B Marketing, Multichannel Marketing, Social 4 comments Share and Enjoy |
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