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 I’ve been thinking a lot lately about how and why marketing buyers make decisions. It’s probably an oversimplification to say “because of Facebook or Twitter,” but I think that’s an increasingly critical issue—social proof. I was reminded yet again of how things have changed by a spirited discussion kicked off around a Mark Cuban blog [...] Tags: behavioral marketing, brand advocates, Google, LinkedIn, marketing technology, social media, social networks
Category: Social, Trends Leave a comment Share and Enjoy A few months ago, my colleague Loren McDonald wrote a blog post titled, “Leverage Facebook to Grow Your Email Database,” where he outlined all the super-smart reasons to add an email opt-in form to your Facebook page. I’m not going to rehash all the business drivers, but instead let’s focus today on what it takes [...] Tags: email opt-ins, Facebook, lead source, opt-in process, Web forms
Category: Data and Segmentation, Email Marketing, Social Leave a comment Share and Enjoy Fresh off its effort to drive spam below 3 percent in the inbox, Microsoft’s Hotmail team has turned its attention to a newly minted villain: “graymail.” It defines this new class of email content as “legitimate newsletters, offers or notifications that you just don’t want anymore” and pegs it as 75 percent of what users [...] Tags: email deliverability, graymail, Hotmail, Microsoft
Category: Deliverability, Email Marketing Leave a comment Share and Enjoy |
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