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Carlos Hidalgo This is a guest blog post written by Carlos Hidalgo of The Annuitas Group, a leading provider of B2B sales and marketing process consulting services and long-time Silverpop partner. Carlos, along with Andrew Haussegger from Green Hat Marketing and Joel Norton from Boost Marketing, were on tour with me as we participated in a series [...] Tags: B2B Marketing, B2B Marketing University, buyer-centric marketing, content marketing, Marketing Automation, social media
Category: B2B Marketing Leave a comment Share and Enjoy Carlos Hidalgo analyzes several common misperceptions that B2B marketers have about lead management — helping us understand how evolving our demand generation strategies is about not only technology, but also people and [...] Tags: B2B buyer, b2b lead management, B2B Marketing, Carlos Hidalgo, closed-loop marketing, Demand Generation, Lead Management, Lead Nurturing, Lead Scoring, Marketing Automation
Category: Lead Management 4 comments Share and Enjoy Carlos Hidalgo of The Annuitas Group talks about how lead nurturing can be leveraged not only in the marketing phase, but also beyond it in the sales and customer-retention phases of the overall buyer/customer [...] Tags: b2b best practices, B2B buyer, B2B buying behavior, B2B buying process, b2b lead management, B2B Marketing, Demand Generation, Lead Management, Lead Nurturing, Marketing Automation, marketing qualified leads, sales strategy
Category: Nurturing 8 comments Share and Enjoy Carlos Hidalgo addresses what B2B marketing organizations can do to get started with understanding and implementing lead management [...] Tags: b2b best practices, B2B buyer, b2b lead management, B2B Marketing, Lead Management, Lead Nurturing, lead routing, Lead Scoring, marketing, Marketing Automation, marketing qualified leads
Category: Lead Management 5 comments Share and Enjoy |
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