Chris Arrendale

How Bounces Affect Deliverability

By Chris Arrendale (@Silverpop), September 20, 2010

Bounces can be an email marketer’s worst nightmare. Imagine a twisted version of the proverbial bad dream in which you’re trying to run but your feet won’t move, only in the email world you’re trying to send messages but they’re not going anywhere, victims of previous bounces that are now causing email deliverability issues for [...]

AOL Hard Bounces and Data Hygiene

By Chris Arrendale (@Silverpop), May 26, 2010

After looking at our email logs and ongoing discussions with our third-party partners, we’ve noticed that AOL has recently started disabling old and inactive email accounts with no activity for over 90 days and upwards of 6 months. Clients can expect to see a larger number of hard bounces if sending to AOL email accounts with [...]

3 Tactics for Getting Safelisted with Your Subscribers

By Chris Arrendale (@Silverpop), May 17, 2010

In one of my recent conversations with an email marketer, she confessed that her company doesn’t monitor replies from the email campaigns it sends out. Big mistake. It’s crucial to monitor these replies, either in a separate mailbox or by having them forwarded to your main mailbox. Not only will this help you answer your [...]

AT&T to Discontinue AT&T Worldnet Service on March 31, 2010

By Chris Arrendale (@Silverpop), March 5, 2010

The Silverpop Deliverability Team has been notified that AT&T will discontinue the Worldnet service on March 31 and transition those users over to the AT&T service platform. What does that mean for email marketers? It means that if you’re sending to those users with a @worldnet.att.net email address, it will become invalid after March 31.

AT&T is requiring [...]

Goodmail, Yahoo and How to Keep Your Deliverability High

By Chris Arrendale (@Silverpop), February 15, 2010

Goodmail, a CertifiedEmail provider, recently announced that Yahoo will be reducing privileges granted to CertifiedEmail messages. How will this impact companies using Goodmail? It means that Goodmail can no longer assure inbox delivery to Yahoo since emails will now be subject to Yahoo filtering policies. It also means that images and links won’t be enabled for every email [...]

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