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Bill NusseyBill Nussey has 20 years of experience as a chief executive for technology companies. Previously, Nussey was president and CEO of iXL Inc., a publicly traded e-business consulting firm. During his tenure, iXL executed its initial public offering, grew revenues from $10 million to $120 million per quarter and served multiple Fortune 500 customers including General Electric, JP Morgan and Delta. Over the years and under Nussey’s guidance, Silverpop has been the originator of many industry best practices and innovations. As CEO, he has consulted with numerous marketing executives on the use of email as a strategic communications channel and uncovered solutions to many of the challenges marketers are facing. Nussey shares these insights in his groundbreaking book, “The Quiet Revolution in Email Marketing.” In 2004, Nussey received the Direct Marketing Association’s Marketing Technology and Internet Council Annual Award of Excellence, and was named Marketer of the Year by the Atlanta Interactive Marketing Association. Nussey holds a Bachelor of Science degree in electrical engineering from North Carolina State University and an M.B.A. from Harvard Business School.  A few years ago while attending TED, I found myself sitting next to a gentleman a couple years older than me. As is the custom at TED, he said hello and asked what I did for a living. I told him a little about Silverpop, and as the conversation progressed I was excited to discover [...] As the show floor opens at Microsoft Dynamics Convergence 2012, I could not be more excited to share the news that Silverpop is acquiring CoreMotives, an early leader in the rapidly growing Microsoft Dynamics CRM marketplace. CoreMotives and Silverpop share a similar vision—to help marketers build amazing online relationships quickly and easily. And for the [...] Category: B2B Marketing, Demand Generation, Lead Management, Marketing Automation, Nurturing, Sales and Marketing Alignment 3 comments Share and Enjoy With the New Year approaching, I find myself looking back on 2011. It seems that every year brings bigger and more dramatic changes to the world of marketing, and 2011 was no exception. One of the biggest developments for marketers in general, and Silverpop in particular, was the coming of age of location-based marketing. With [...] Tags: B2B Marketing, Bto1 marketing, Facebook, Foursquare, multichannel marketing, PlacePunch, social marketing, social media monitoring, Steve Jobs
Category: Location-Based Marketing, Multichannel Marketing, Social, Trends One comment Share and Enjoy Silverpop occupies a unique position in the marketing landscape with our deep expertise in both email marketing and marketing automation. So, as a result, we work with a lot of digital marketers—from high-tech companies trying to help large sales forces be successful to retailers sending coupons to customers who abandon their virtual shopping carts. A lot [...] Tags: B2B Marketing, Bto1 marketing, dialogue, dynamic content, Email Marketing, listening, Marketing Automation, scoring
Category: Trends One comment Share and Enjoy For years, marketers have dreamed of connecting with their customers in the physical world—engaging them with incredibly relevant dialogues that reflect what the customer is actually doing at that very moment they are doing something. Enter location-based marketing! Among all the things customers may choose to tell us, nothing is more relevant and actionable than [...] Tags: Foursquare, local check-ins, location marketing, PlacePunch, social marketing
Category: Location-Based Marketing, Multichannel Marketing, Social One comment Share and Enjoy I had been expecting the news. I wasn’t sure if it would be this year or next or maybe even a few more years after that. But when Steve Jobs stepped down as CEO, I knew his time was drawing to a close. I expected that when he passed on, the world would mourn. I [...] The world of marketing is changing. Throughout Silverpop’s 2011 Client Summit—our biggest and best ever—this was a common theme. From presentations about the humanization of content and the convergence of mobile, social, local and email, to best-selling author Gary Vaynerchuk talking about the significance of context and Freakonomics co-scribe Stephen Dubner extolling the importance of carefully [...] Tags: data, Foursquare, listening, Marketing Automation, relationships
Category: Trends One comment Share and Enjoy Over the last two weeks a number of email service providers and their customers have announced that their systems were compromised and data was stolen. The security of customer data has quickly risen to become the most important issue facing our industry. Back in 2010, Silverpop and a small number of our clients faced similar challenges [...] Tags: Email Marketing, privacy
Category: Misc, Privacy and Permission Comments are closed Share and Enjoy In light of several news articles recently making headlines, we wanted to clarify a situation that we first told you about back in the fall of 2010 when it took place. At that time, Silverpop and a small percentage of our customers were among the victims of an industrywide cyber attack. We very quickly stopped [...] Facebook is fueling revolutions. Mobile is quickly connecting even the poorest of the world. The Internet is redefining how businesses are run, how students are taught and how people buy everything. I’m headed off to my favorite week of the year, the annual TED conference in Long Beach, Calif. This is the best place and time [...] |
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