Bryan Brown

As the director of product strategy, Bryan Brown is responsible for defining the broad strategic vision of Silverpop’s family of products and helping marketers grow revenue. As such, he is instrumental in leading the innovation and solutions that make up Engage 8, educating marketers on the latest email marketing and marketing automation trends, and sharing tips for more strongly engaging customers and prospects. Previously, Bryan was the solutions architect and visionary behind Silverpop’s lead-management and marketing automation capabilities. He is a sought-after marketing thought leader, having helped hundreds of businesses adapt and thrive in the ever-changing digital age of marketing.

Marketing Automation Baby Steps to Get You Started—and Yield Immediate Returns

By Bryan Brown (@getvision), May 2, 2012

Many marketers who are considering stepping up to a marketing automation platform understand the benefits it can provide, but hesitate to make the technological leap because they’re uncertain whether they’ll be able to demonstrate a quick return on investment. One of the most common questions I hear from these marketers is, “Are there baby steps [...]

Solving Common B2B Problems, Part 3: Getting Higher-Quality Leads

By Bryan Brown (@getvision), March 14, 2012

At the recent MarketingSherpa B2B Summit, I was honored to be named Lead Gen Apprentice for my innovative solutions to three common business problems. This is the third part of a three-part series in which I elaborate on each problem and my proposed solution. (Read part one and part two.) While the dollar amounts and [...]

It’s Back! Agent ROI Is Coming to a City Near You in 2012

By Bryan Brown (@getvision), February 27, 2012

Are you looking for fresh, innovative ideas to take your marketing to the next level in 2012, but can barely get all your daily tasks complete, let alone find the time to research new concepts? I can relate—it seems like every presentation I do is finished without a minute to spare (but don’t tell anyone).

That’s [...]

Solving Common B2B Problems, Part 2: Delivering More Leads to the Partner Community

By Bryan Brown (@getvision), February 7, 2012

At the recent MarketingSherpa B2B Summit, I was honored to be named Lead Gen Apprentice for my innovative solutions to three common business problems. This is the second part of a three-part series in which I elaborate on each problem and my proposed solution. While the dollar amounts and company details may not exactly match [...]

Solving Common B2B Problems, Part 1: Issues with People Registering for a Webinar

By Bryan Brown (@getvision), December 9, 2011

At the recent MarketingSherpa B2B Summit, I was honored to be named Lead Gen Apprentice for my innovative solutions to three common business problems. In a three-part series, I will elaborate on each problem and my proposed solution. While the dollar amounts and company details may not exactly match your specific scenario, the strategies and [...]

5 Things Marketing Automation Can Help You Do—With or Without Sales

By Bryan Brown (@getvision), December 1, 2011

If you’re a marketer well-versed in sales and marketing alignment, you know that communicating with sales and getting the team’s buy-in on marketing processes and initiatives is critical to moving prospects through the pipeline more efficiently, delivering more qualified leads and, ultimately, driving more revenue.

But what happens when you’re looking to invest in a marketing [...]

Feeding the Content Beast

By Bryan Brown (@getvision), November 9, 2011

Buyers today are hungry for content, and unlike in years past when they depended on salespeople and corporate materials for their information, they now have a breadth of resources to sink their teeth into—everything from search engines and blogs to social networks and online communities.

Marketers have always known that appealing content is important. But, today’s [...]

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