Adam Steinberg

Prior to joining Silverpop as segment marketing director, Adam was co-founder and CEO of PlacePunch, a location-based marketing product. PlacePunch was acquired by Silverpop in 2011. An enthusiast for early stage technology companies, Adam was product marketing manager at ThePort Network and Technology Evangelist at Techrigy (Alterian). He holds a Bachelor of Science in economics from Clemson University.

3 Common Location-Based Marketing Mistakes—and How to Avoid Them

By Adam Steinberg (@adams472), April 24, 2012

With Facebook recently announcing that 200 million users now share their location through Facebook each month, more and more marketers are now launching location-based marketing programs.

In their haste to capitalize on the impressive growth of Foursquare, Facebook and other location-based services, though, marketers sometimes get wrapped up in the excitement of the new technology and [...]

Are You a Business Owner? How to Claim Your Venue on Foursquare

By Adam Steinberg (@adams472), March 30, 2012

Foursquare provides a variety of free business tools—everything from specials (discounts, rewards, free offers) to venue analytics—all to help you reach the 20 million people checking in with Foursquare.

In order to take advantage of Foursquare’s business tools, you’ll need to work with Foursquare to claim ownership of your venues. Fortunately, Silverpop is here to guide [...]

Check-ins and Gamification: Bringing the Magic Back to Marketing

By Adam Steinberg (@adams472), February 10, 2012

As a kid, McDonald’s Monopoly was an addiction. Every time we drove by McDonald’s, I would beg my parents to pull into the drive-through for a chance to win. I was a real-world Charlie Bucket. Even at 2 p.m., I had to stop in for a small Coke just in case that was my lucky [...]

8 Predictions for Location-Based Marketing in 2012

By Adam Steinberg (@adams472), January 19, 2012

2011 was a major stepping stone for location-based services, as we outlined in our recent “Year in Review” infographic. For starters, more than 15 million people are now using Foursquare—double the number from a year ago—and millions more are using location-based services on Facebook and Twitter. 2012 will be another critical year for location-based [...]

Location-Based Marketing in 2011: The Year in Review

By Adam Steinberg (@adams472), December 19, 2011

2011 was the most exciting year yet for location-based marketing, full of growth, consolidation, new-product releases and an ever-increasing number of users. As December comes to a close, we thought we’d look back on the year that was and highlight some of the key developments in location-based marketing in 2011:

What’s your [...]

Infographic: 2011 Black Friday Check-ins

By Adam Steinberg (@adams472), December 2, 2011

Black Friday 2011 was a resounding success for retailers, with in-store and online sales and revenue up from 2010. For many shoppers, checking in on Foursquare was an integral part of the Black Friday experience. Silverpop examined all check-ins publicly posted on Twitter to gain a better understanding exactly of when, how and where people [...]

5 Tips for Launching a Successful Check-in Promotion

By Adam Steinberg (@adams472), November 17, 2011

Intrigued by the fact that more than 1 billion people have now “checked in” at a location via Foursquare? If so, you’re not alone: Businesses of all shapes and sizes are launching new programs to engage customers through check-in services such as Foursquare and Facebook Places. Whether you’re creating a short-term campaign or long-term loyalty [...]

Silverpop Blog

Adam Steinberg

3 Common Location-Based Marketing Mistakes—and How to Avoid Them

Are You a Business Owner? How to Claim Your Venue on Foursquare

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