Adam Needles

B2B Marketing University Fall 2010: The Art of Nurturing

By Adam Needles (@Silverpop), September 7, 2010

Adam Needles unveils the Fall 2010 curriculum for Silverpop’s B2B Marketing [...]

What's the Difference Between CRM and Marketing Automation in B2B Demand Generation?

By Adam Needles (@Silverpop), August 25, 2010

Adam Needles compares the goals, capabilities and functions of CRM vs. marketing automation in a B2B demand generation [...]

Closing the Technology Innovation Vs. People/Process Stagnation Gap in Modern B2B Demand Generation

By Adam Needles (@Silverpop), August 13, 2010

Adam Needles looks at the role people and process play in successfully implementing marketing automation technology for B2B demand [...]

B2B Content Marketing Strategy and Practice Is Steaming Full-speed-ahead. Are You Onboard?

By Adam Needles (@Silverpop), July 14, 2010

Adam Needles examines the evolving nature of the content marketing dialogue — particularly the conversation around taking content marketing to the next level. Areas covered include dynamic campaigns, closing the loop beween content and sales and staffing content marketing [...]

Sales 2.0 Boston: My Five B2B Demand Generation Takeaways

By Adam Needles (@Silverpop), July 1, 2010

Adam Needles re-caps key B2B demand generation insights from the Sales 2.0 event in [...]

How Can You Make Nurturing More Strategic in Your B2B Demand Generation Efforts?

By Adam Needles (@Silverpop), June 23, 2010

Adam Needles talks about the strategic role of nurturing in our B2B demand generation activities and highlights four insights that are fundamental keys to finding success with nurturing in the current B2B marketing [...]

Make Sure Email Deliverability Isn't the Weakest Link in Your B2B Demand Generation Program

By Adam Needles (@Silverpop), June 14, 2010

What do you need to know to make sure that email deliverability is not your weakest link in your B2B demand generation program? What are the key elements of email deliverability for B2B marketing? What is the impact of deliverability on your B2B demand generation programs? And what can you do to improve your deliverability? Adam Needles provides both an explanation of the issue, as well some qualitative and quantitative rationale behind its [...]

SiriusDecisions 2010 Summit: How B2B Marketing Organizations Can Better "Measure, Align, Transform" Their Demand Generation for "High Performance"

By Adam Needles (@Silverpop), May 20, 2010

Adam Needles summarizes his learnings around B2B demand generation and B2B marketing and sales alignment from the SiriusDecisions 2010 [...]

Forrester Marketing Forum 2010: Implications for B2B Demand Generation

By Adam Needles (@Silverpop), April 27, 2010

Adam Needles highlights key B2B marketing takeaways from the Forrester Marketing Forum 2010 event in Los [...]

What the Converged Engage 8 Platform Means for B2B Marketers

By Adam Needles (@Silverpop), April 9, 2010

Adam Needles talks about the benefits to B2B marketers of new features and capabilities in the (r)evolutionary Engage 8 digital marketing [...]

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