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adminRosetta just came out with an interesting study covered by DMNews that really caught my attention. According to the interactive marketing agency, 59 percent of the top 100 U.S. online retailers now have a page on Facebook. And, that’s nearly twice as many just since April. Rosetta attributes the rush to social media sites to a [...] A report just published by JupiterResearch found that measurement is the top challenge for online advertisers, and the top agency differentiator for advertisers looking for an agency. Savvy marketers realize that you can only achieve solid improvement on campaign elements that you actually take the time to measure. Demonstrating returns on investment—that’s what it is [...] I was at Shop.org’s annual conference last week, and found some retailers expressing concern about holiday sales. The economy is weighing heavily on everyone’s shoulders. Not surprising. An article in Promo reports a study by TNS/Retail Forward predicting retail sales in November and December to increase by only 1.5 percent. It’s time for online retailers to [...] I saw this recent stat from global market intelligence firm IDC and two things stood out. First, I’m frankly shocked at how low online is as a percentage of total ad spend in this research. I’d love to see this stat repeated according to number of impressions, because my “impression” is that online is much [...] As 2004 draws to a close, AOL announced a huge drop in spam and spam complaints over the last 12 months. As measured by the infamous “spam button”, user complaints were down a whopping 75% from 2003 – 11 million complaints a day dropping down to 2.2 million per day. Messages automatically routed to [...] If you weren’t able to join us last week for the MarketingSherpa Email Metrics Seminar, you can access the audio file by clicking here. The presentation is full of valuable statistics on B2B and B2C email marketing. Click here for your copy. Yesterday, the FTC announced new rulings associated with CAN-SPAM . Although not a major announcement, these rulings more clearly define the line between transactional and promotional messages. For a while now, many emailers have been ‘dressing up’ transactional messages with lots of accompanying promotions, often with the goal of avoiding the inbox deluge by saying [...] Having industry stats and benchmarks is invaluable when it comes to marketing, but finding this information can be a challenge. Look no further. If you haven’t checked out MarketingSherpa’s annual email metrics guide, you should. MarketingSherpa conducts a survey each year and compiles it into a huge document full of data you can use for [...] A friend of mine said the authentication technology marketplace is like an old horror movie: every time you think the monster is dead, it just comes back to life with more attitude than ever. Well, the latest monster to come back to life is doing so with a vengeance. Yahoo’s Domain Keys standard was quietly mentioned [...] As email industry insiders, many of us have struggled over the years to explain our craft. The public and the media often mistake us for spammers or worse yet, dismiss us as part of that online fad that will ultimately go the way of the CB Radio. Well, email marketers need no longer despair. A friend [...] |
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