Silverpop - It’s Back! Agent ROI Is Coming to a City Near You in 2012
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It’s Back! Agent ROI Is Coming to a City Near You in 2012

by: Bryan Brown (@getvision)
27 February 2012

Are you looking for fresh, innovative ideas to take your marketing to the next level in 2012, but can barely get all your daily tasks complete, let alone find the time to research new concepts? I can relate—it seems like every presentation I do is finished without a minute to spare (but don’t tell anyone).

That’s why Silverpop designed its Agent ROI roadshow to deliver marketers maximum bang for their buck (and time). We’ve packed a ton of tips, tactics and strategic insights into a half-day event—at no charge to attendees. This year’s tour is designed to help marketers who are on a mission to take their digital marketing to the next level—providing you with the insights you need to deliver content based on your contacts’ behaviors—when, how and where they want it.

Each stop in the tour includes incredible insights from Silverpop thought leaders like Loren McDonald, Dave Walters, Ellen Valentine and me, industry veterans and subject matter experts. Some of the topics we’ll cover include:

  • Behavior “Rules”
  • 10 Things You Should Automate
  • From Marketer to Marketer: A Look Inside a Demand Generation Engine
  • Use Social Media Data to Inform Digital Marketing Strategies
  • Content Marketing 101
  • Forming the Perfect Union: Mobile, Social, Email, Local

The tour’s first stop is in Houston on March 6 at the Hyatt Regency. Following the Houston event, the schedule includes stops in 11 other cities throughout 2012, including:

  • Atlanta
  • Boston
  • Chicago
  • Denver
  • Los Angeles
  • Minneapolis
  • New York
  • Palo Alto
  • Raleigh
  • San Francisco
  • Washington D.C

We hope to see you at one of the tour’s stops! Follow the buzz from all of the action on Twitter with hashtag #spoptour.

And while you’re waiting for Agent ROI to come to a city near you, please enjoy one of our presentations from last year’s tour, Hanson Dodge Creative's “Digital Chocolate + Peanut Butter”:




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