Silverpop - Affiliate-Based Email Marketing in the Cross-Hairs
It appears you are using an older version of your browser. This site was developed to be progressive and future-compatible. Please take a minute to upgrade your browser for an optimal experience.
Skip to content
  • Subscribe:

Affiliate-Based Email Marketing in the Cross-Hairs

Bill Nussey, Silverpop
by: Bill Nussey (@bnussey)
25 July 2005

It appears Kraft's Gevalia coffee program won't be the last marketing organization sued for the transgressions of its arm's-length affiliate program. The Federal Trade Commission recently used CAN-SPAM to go after some real bad guys.

In this most recent case, the FTC sued seven purveyors of "adult entertainment" for violating the adult labeling requirements of CAN-SPAM. The twist here is that none of these firms sent the emails themselves. Apparently, the porn industry relies heavily on affiliate marketing as well, and now these firms are paying some hefty fines for the sins of their affiliate marketing vendors.

It's a tough trade-off. Some might argue that the affiliate marketers, not the companies contracting their services, should be held to blame. However, anything less than holding the ultimate marketer responsible makes it too easy to work around CAN-SPAM. In any event, it appears the porn industry just got a wake up call about CAN-SPAM. Maybe we can look forward to a small drop in porn solicitations over email as a result.




    Sign up Now!

    Subscribe to IBM Marketing Cloud's Digital Marketer Newsletter!

    Popular Categories

    Top 5 Posts


    To give you the best experience, this website uses cookies.

    Continuing to use this website means that you consent to our using cookies. You can change your cookie settings in your browser at any time.
    Find out more here or by clicking the Cookie Policy link at the bottom of this page.