Silverpop - AARP: Another Sign That Email Is Alive and Well
It appears you are using an older version of your browser. This site was developed to be progressive and future-compatible. Please take a minute to upgrade your browser for an optimal experience.
Skip to content
  • Subscribe:

AARP: Another Sign That Email Is Alive and Well

blog post thumbnail image
by: Loren McDonald (@LorenMcDonald)
27 October 2008

During the last few years, many pundits have written articles and blog posts about the death of email. Yet, starting earlier this year we’ve had a plethora of industry folks (including yours truly) declaring that email is, in fact, alive and well.

In a small but poignant example of why I continue to be bullish on email's future, I look no further than the October 2008 issue of the AARP Bulletin. (Okay, you 20- and 30-somethings please refrain from any jokes—and if you didn’t know, AARP stands for American Association of Retired Persons, and you only need to be age 50 to be a member.)

On the cover of AARP's most recent monthly paper bulletin, it prominently promoted the option to read the bulletin online and receive notices via email.

The headline on the bulletin and landing page was "THINK GREEN," but my hunch is this: In addition to the "green" benefits, AARP wants to seize an opportunity to reduce printing and mailing costs and to provide channel options for their members.

But, it is also a recognition that a large percentage of the Baby Boomer generation and beyond is extremely comfortable in a digital world, and, in many cases, prefers to receive communications in an electronic format.

I know what you are thinking. My 14-year-old daughter, who seemingly spends half of her waking hours texting her friends, will not adopt email the way we no-hair/gray-hair types have. For personal communications, I couldn't agree more. Texting, social networks and IM are replacing email. But, various studies still show that email is the number-one preferred method to receive communications from businesses, even for the Facebook generation.

Check back in 10 years, when my daughter hits the workforce, and we'll see if this remains true.

Now, I need to check my email and then take a nap <grin>. Oh yes, and anybody who snickered at me for belonging to AARP, trust me on this… your invitation to join is a lot closer than you think.

Until next time…




    Sign up Now!

    Subscribe to IBM Marketing Cloud's Digital Marketer Newsletter!

    Popular Categories

    Top 5 Posts


    To give you the best experience, this website uses cookies.

    Continuing to use this website means that you consent to our using cookies. You can change your cookie settings in your browser at any time.
    Find out more here or by clicking the Cookie Policy link at the bottom of this page.