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A Politician Learns About Email Marketing

Bill Nussey, Silverpop
by: Bill Nussey (@bnussey)
27 December 2005

Yahoo! has a great news story about Florida's attorney general, Charlie Crist. Mr. Crist made national news with his zealous fight against spam, using Florida's anti-spam legislation to go after many online bad guys. However, Mr. Crist learned an important lesson recently when a Florida newspaper published a story about how his campaign for governor was using unsolicited email to push for votes and contributions.

Of course, Mr. Crist's spokesperson was clear that he is not a spammer (hmm, unsolicited, and opt-outs don't work?) because he is up-front about the nature of his messages. This is a convenient definition in my view. The good news is that he has vowed to continue to fight against spammers if he makes it to the governor's office... or should I say his fight against the "other" spammers?




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